In the ever-evolving world of online education, course creators are constantly seeking ways to streamline their operations and enhance learner engagement. Thinkific, a leading platform for creating and selling online courses, has just unveiled a game-changing addition to its suite of tools: Thinkific Email.
This new feature promises to revolutionize how you, as a course creator, can communicate with your learners and market your offerings, all within the familiar Thinkific ecosystem.
No more juggling multiple platforms for course hosting and email marketing. Thinkific Email brings powerful communication capabilities directly into your hands, simplifying workflows and opening up new possibilities for learner interaction.
Read on as we dive deeper into the functionality of this new feature and learn how you can use Thinkific’s email automation to transform your audience into loyal customers.
And if you want to learn more about all of Thinkific’s features and our overall take on it as a top online course platform, check out our full Thinkific review.
What is Thinkific Email?
Thinkific Email is the latest addition to Thinkific’s robust suite of tools designed specifically for online course creators. This new feature brings powerful email marketing capabilities directly into the Thinkific platform, offering a seamless, integrated solution for communicating with learners and promoting courses.
Powered by artificial intelligence (AI), Thinkific’s email marketing feature helps you engage and connect with your audience so you can convert more of them into paying customers.
With it, you can create, send, and track emails without ever leaving the Thinkific ecosystem. This integration means that you can leverage student data, course information, and engagement metrics to craft highly targeted and effective email marketing campaigns.
Key Functionality of Thinkific Email
By bringing these powerful email marketing features directly into the Thinkific platform, course creators now have a unified tool that bridges the gap between managing courses and communicating with learners.
This integration promises to streamline workflows, enhance learner engagement, and provide a more cohesive experience for both creators and learners.
Let’s take a closer look at the key functionality of Thinkific Email.
1. Create Conversion-Focused Emails with Integrated AI
Thinkific Email is built with AI to help you create compelling email copy without the hassle. No marketing expertise is required.
Thanks to Thinkific’s AI, you can generate customizable and conversion-focused email content to boost your click-through rates, including
- Test copy
- Subject lines
- Calls to action (CTAs)
![Thinkific AI - Powered by AI on top left of box, text "Now, describe your origin story" with text box "I struggled with [obstacle]...I overcame {problem} with {solution} and can help you too..." button to Generate Email Sequence](data:image/svg+xml;nitro-empty-id=MTQzMzo2OTc=-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNDgwIDM3MCIgd2lkdGg9IjQ4MCIgaGVpZ2h0PSIzNzAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
2. Save Time and Effort with Pre-Made Templates
Email marketing doesn’t have to be hard when you have high-quality email templates created for you.
Gone are the days when you needed to hire copywriters or graphic designers to create beautiful emails. Now you simply tell the AI what you want, and it will generate the appropriate email template for the situation in seconds.
Whether you want to create emails for courses, coaching, or communities on Thinkific, simply follow the prompts to create and send one-off emails or automated email sequences.
3. Build Trust and Convert Your Audience with Automated Email Sequences
An email sequence is an automated series of emails designed to guide audiences through specific actions (such as buying your online course). You can use the pre-built email sequences on Thinkific to get the attention of your audiences and stand out in their inboxes without resorting to salesy tactics.
The pre-set email series can be triggered by specific actions or time intervals, which means you can personalize communication without constant manual effort.
From welcome series for new enrollees to re-engagement campaigns for inactive students, these sequences help maintain consistent touch points throughout the learning journey.
By strategically timing content delivery, reminders, and encouragement, automated sequences can significantly enhance the learning experience and boost course completion rates. They also provide valuable opportunities for upselling additional courses or resources.
When crafted thoughtfully, these automated emails feel personal and timely, fostering a stronger connection between educator and learner.
How Thinkific Email Works
Before you can start using Thinkific email, you must first make sure you have all the prerequisites.
Complete the email verification process for your Thinkific account and have your product ready to promote or sell.
From your dashboard, navigate to “Marketing”. Click on the new “Email Marketing” tab and you can get started creating email flows.
For example, you might choose a Product Sales Flow as shown in the image below:
The sales sequence comes with preconfigured templates to help you engage your subscribers, address their most pressing needs, and guide them to buying your course.
Thinkific’s AI helps you draft your sequence. All you have to do is fill out your prompts about your origin story and the obstacles you overcame. Add details on how the online course you created will help learners achieve their goals.
The AI will get to work creating personalized and engaging content for your emails.
All that’s left is for you to name your email flow and review the recipient rules to determine which triggers and exit conditions you want to be included in the email series.
These rules ensure that your emails are auto-sent to the right subscribers on your email list. For instance, you might have a rule that the email series starts when someone subscribes and no message is sent after they click the link to purchase your product.
Afterwards, you can review the template’s series of emails by clicking on each email to read them and edit the body text or subject lines.
While you edit, you can use email variables to personalize the messages, such as:
- {{recipient_name}}
- {{product_name}}
- {{product_link}}
These variables will then be replaced by information about the product or recipient. Once you’re happy with the results, click save, and then publish.
You can now see the flow in action.
When someone visits your website and signs up to receive your marketing emails, the flow will trigger automatically and send the first email in your series.
The Need for Integrated Email Marketing
Course creators have long faced a significant challenge when it comes to managing their online education businesses: the disconnect between their course platform and their email marketing tools.
This separation has created several pain points that impact both efficiency and effectiveness:
- Fragmented Workflows: Switching between different platforms for course management and email marketing can be time-consuming and prone to errors. Course creators often find themselves manually transferring data or struggling to keep information synchronized across systems.
- Inconsistent Learner Experience: When communication happens outside the learning platform, it can create a disjointed experience for students. They may need to navigate different interfaces or lose context when moving between course content and important emails.
- Increased Costs: Managing multiple tools not only increases complexity but also raises operational costs. Course creators often find themselves paying for separate subscriptions and dealing with the overhead of maintaining multiple platforms.
Benefits of an All-in-one Solution
An all-in-one solution that combines course hosting with powerful email marketing capabilities addresses these challenges head-on and makes it easier for you to manage your email lists. By integrating email functionality directly into the course platform, Thinkific allows you to enjoy the following:
- Seamless data flow between course content and communication tools
- A unified interface for managing all aspects of their online education business
- Automated, context-aware email sequences triggered by student actions or progress
- Comprehensive analytics that combines course engagement and email interaction data
- Potential cost savings and reduced administrative overhead
Click here for over 20 email marketing best practices for online course creators.
Now that we’ve made it clear just how much value you stand to get from Thinkific Email, let’s take a look at what this integrated solution costs.
Thinkific Email Pricing and Plans
Thinkific Email is available on all plans. If you have an existing subscription, you can find the new feature on your dashboard by navigating to Marketing > Email Marketing.
If you don’t have an account, you can sign up for a free 14-day trial (or click here for an exclusive 30-day free trial!) to test out the email marketing feature risk-free.
Thinkific pricing is straightforward and you can choose your Thinkific plan based on your needs. Here’s what each one entails:
Basic Plan: $49/Month (or $36/Month Paid Annually)
This plan provides you with all of Thinkific’s core features to build and sell your online courses, communities, and coaching products. You get unlimited courses and students, 5 digital downloads, 5 coaching and webinar sessions, and 1 community.
Start Plan: $99/Month (or $74/Month Paid Annually)
The Start plan unlocks additional features for enhancing the learner experience, boosting engagement, and growing your online business. It has all the Basic plan features, as well as unlimited downloads, webinars, and coaching.
Grow Plan: $199/Month (or $149/Month Paid Annually
The Grow plan comes with advanced tools to help you sell more, such as bulk enrollments, API access, and exam integration. It’s ideal for creators with multiple products and comes with 2 administrators, phone and priority email support, 3 communities, and the ability to remove Thinkific branding.
Conclusion
The introduction of Thinkific Email marks a significant milestone in the evolution of online course creation and management.
By integrating powerful email marketing capabilities directly into the Thinkific platform, course creators now have a unified solution that addresses many of the challenges they’ve faced in communicating with learners and marketing their courses.
Whether you’re a seasoned Thinkific user or new to the platform, Thinkific Email offers an opportunity to streamline your operations and take your course business to the next level.
Ready to explore Thinkific Email and see how it can transform your approach to learner communication and course marketing? Use our preferred partner link and enjoy an extra two weeks with a 30-day free trial!
FAQs: Frequently Asked Questions About Thinkific Email
What is Email Marketing on Thinkific?
Email Marketing, Thinkific’s latest innovation, empowers course creators to effectively reach and convert their prospects. This cutting-edge feature harnesses AI technology, enabling educators to craft tailored emails and automated sequences.
By leveraging this tool, creators can streamline their marketing efforts, delivering personalized content that resonates with potential learners. The AI-driven approach not only saves time but also enhances the relevance and impact of each communication, potentially boosting course sales and engagement.
Can I integrate Thinkific Email with my existing email marketing platform?
While Thinkific Email is a standalone tool, it can be used alongside other email platforms. Thinkific supports integrations with Mailchimp, Aweber and other email providers through Zapier. Check Thinkific’s current integrations for the most up-to-date information.
How do I set up automated email sequences in Thinkific?
To set up automated sequences, go to your Thinkific dashboard, navigate to Marketing > Email Marketing and select “Create Your First Email Flow.” You can then follow the prompts to define triggers, set up email content, and determine the timing for each email in the sequence.
Are there templates available for Thinkific Email campaigns?
Yes, Thinkific provides a variety of customizable email templates for different purposes, such as welcome emails, course announcements, and promotional campaigns. The AI will help you draft your email sequence and provide personalized, conversion-focused copy for your emails.
What types of emails can I send using Thinkific Email?
You can send various types of sales and marketing emails, including welcome messages, course updates, promotional offers, drip content, re-engagement campaigns, and completion certificates.
Is there a limit to how many emails I can send with Thinkific Email?
Email sending limits may vary depending on your Thinkific plan. Check your current plan details or contact Thinkific support for specific information about email limits.
Does Thinkific Email comply with GDPR and other privacy regulations?
Thinkific Email includes features to help you comply with privacy regulations, such as easy unsubscribe options and consent management. However, ensure you’re familiar with specific requirements for your region.
See Also:
- Thinkific Review: Pros, Cons & Pricing for Online Course Creators
- 9 Best Email Marketing Platforms (2024)
- Thinkific Digital Downloads
- Thinkific AI Content Creation Tools
- How to Create Your First Online Course in Thinkific: A Step-by-Step Guide
- Thinkific Communities Review: Is It The Right Community Platform For You?
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