If you want to convert your website visitors into customers for your online courses or any of the other ways you monetize your expertise, you have to know how to create landing pages that convert. Period. Landing pages are the pages on your website where […]
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What’s the best way to market online courses? Or any other courses, for that matter? My #1 answer to this question is to build an audience before you build your course. Ideally, you want to have a decent-sized group of people who have already shown they
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An article in the Wall Street Journal a while back highlighted how corporate training programs are often a waste of time and money. With “little practical follow-up or meaningful assessments,” the article argued, “some 90% of new skills are lost within a year.” A more recent Harvard Business
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