Your landing page design and performance are critical to your online course sales. But how do you create a beautiful landing page that also converts strangers into subscribers, leads, and customers? Here’s a quick look at some of our top picks for some of the best landing page builders for online course creators.
Best Overall
Swipe Pages
Best For Beginners
LeadPages
Best for Free
GetResponse
Best For Advanced Users
Unbounce
Want to know why we shortlisted these tools as the best landing page builders? Take just a few minutes to read on for our detailed analysis and think about what features are most important in helping you build your own landing pages.
How We Evaluate and Test Online Course Platforms & Related Software
Reviews of platforms and software on the Learning Revolution site are overseen by the site’s founder, Jeff Cobb, an e-learning industry expert with more than 20 years of experience working with online course platforms. All evaluations are conducted by a team of analysts who have extensive experience using, testing, and writing about these types of platforms. We dedicate numerous hours to researching each platform, ensuring each aligns with the needs of online course sellers, and vetting specific areas like core features, usability, pricing, and customer satisfaction. Our reviews are unbiased, and while we will participate in affiliate programs, if available, we do not accept payment for placement in our articles or links to external websites.
Thanks to modern landing page software, you no longer need to hire expensive designers to create high-converting landing pages.
Instead, you can simply sign up for any landing page builder and use its drag and drop editor feature to create any kind of custom landing page you want.
In this article, I’ll share some of the best landing page software for generating leads and customers for digital products and help you choose the most suitable tool for your business.
Let’s get started.
What Is a Landing Page Builder?
A landing page builder is a user-friendly tool that allows you to create attractive custom landing pages for your online marketing campaigns without coding or designing skills.
Unlike regular websites, most great landing pages have just one goal – to convert traffic into subscribers and leads. This is why most landing page builders come with all the features to maximize your conversion rates.
Modern landing page builders provide fully customizable and ready-to-use website and landing page templates. These are drag and drop editor tools containing different content blocks that you can use to modify your landing pages in any way you want.
Many good landing page builders offer custom domain names, analytics, heat maps, user retargeting, A/B testing, and other advanced features.
In addition, these tools integrate with email marketing tools, lead generation apps, online course platforms, webinar hosting platforms, payment gateways, etc., to help you reach your target audience and create impactful marketing and sales campaigns.
You can use many landing page builders as sales funnels to create responsive squeeze pages, long-form sales pages, video landing pages, signup forms, and pop-ups for your lead generation campaigns.
Creating new landing pages has never been easier with so many landing page editor tools to choose from.
The Best Landing Page Tools For Selling Digital Products
Let’s jump right into the best landing page software and evaluate their features, pricing, and pros & cons.
1. LeadPages
Free Plan: No, but it offers a 14-day free trial
Pricing: Starts from $37/month
If you’re looking for an intuitive and affordable landing page builder, LeadPages should be top of your list. It is among the most popular landing page builders allowing you to create all your landing pages for various types of marketing campaigns.
It comes with a drag and drop page builder with a wide range of content blocks for structuring and creating landing pages the way you want.
One of LeadPages’ biggest strengths is its 160+ landing page templates. These are responsive templates that adjust the dimensions of landing pages according to the user’s device.
Other key features include pop-ups and alert bars, A/B testing, email marketing integrations, payment processing, built-in SEO, custom domain, and free hosting.
Plus, it integrates with all the leading online course platforms allowing you to attract email subscribers and capture leads for your digital products.
Overall, if you’re looking for value for money, LeadPages is an excellent option.
LeadPages Pricing And Free Plan
LeadPages offers two different pricing plans designed for beginners and established marketers.
The Standard Plan costs $37/month (billed annually) and offers all the fundamental landing page features like templates, pop-ups, custom domain, free hosting, etc., for one website.
The Pro Plan costs $74/month and offers everything in the Standard Plan plus payment processing and A/B testing features.
Both plans come with a 14-day free trial.
LeadPages Pros And Cons
| Pros | Cons |
|---|---|
| Intuitive and beginner-friendly page builder | Has software glitches |
| Wide range of content blocks | Limited design freedom |
| Affordable pricing plans | Insufficient features for advanced users |
| Numerous landing page templates for all industries |
2. InstaPage
Free Plan: No, but it offers a 14-day free trial.
Pricing: Starts from $79/month (billed annually)
If you’re looking for a world-class landing page builder that allows you to create stunning personalized landing pages without needing a professional designer, InstaPage is an excellent option.
It comes with 200+ responsive landing page and website templates suitable for various industries and verticals. Its drag and drop feature offering all the fundamental page building blocks along with advanced features such as multiple slider types, dynamic content boxes, video testimonials, custom fonts, widgets, and a lot more.
InstaPage is a highly collaborative landing page builder that allows you and your team members to discuss design elements, brainstorm ideas, and collectively improve landing page designs.
It also offers user rights management options that allow you to determine who in your team can modify a page and to what extent.
Overall, InstaPage is a sophisticated landing page builder ideal for creating marketing campaigns for growing businesses and large enterprises.
InstaPage Pricing And Free Plan
InstaPage’s Create plan costs $79/month (billed annually). It offers all the core product features for creating attractive and responsive landing pages for your marketing campaigns.
It includes unlimited domains, web hosting, landing page builder, 200+ responsive templates, AMP supported templates, SSL encryption, and multiple software integrations.
The Optimize plan is designed for advanced users looking for a robust plan to optimize conversions with experimentation and lead generation. It includes everything in the Create plan, plus A/B testing, AdMap, dynamic text replacement and more.
You can try InstaPage’s features by signing up for its 14-day free trial.
InstaPage Pros And Cons
| Pros | Cons |
|---|---|
| World-class landing page builder with numerous options | Slow page templates, not ideal for SEO |
| 200+ responsive and professionally designed templates | Has a learning curve |
| Big stock image library | Expensive compared to other similar tools. |
| Server-side A/B testing |
3. Unbounce
Free Plan: No, but it offers a 14-day free trial
Pricing: Starts from $79/month *price reflects 20% off your first three months (or 20% off a full year) if using our exclusive referral link (billed annually)
Unbounce is an AI-powered landing page builder and conversion optimization tool that allows you to set up high-converting, professional-looking landing pages, opt-in forms, and pop-ups without any designing or coding skills.
It is a sophisticated tool that offers much more than simple landing page design.
Its Smart Builder not only helps you create unique designs with a drag and drop interface but also gives you a real-time assessment of your landing pages based on the conversion data of billions of websites. This allows you to create optimized landing pages for conversions on the go and design pages that not only look good but also drive results.
Unbounce’s other strength is user analytics. It provides you with in-depth traffic data to help you understand your audience and how they engage with your content.
Its AI-driven Smart Traffic feature automatically drives your visitors to the most relevant landing pages (if you’re using multiple pages) and shows you conversion maps that show the path visitors are taking towards conversion.
Overall, Unbounce is a great landing page builder for serious marketers looking to grow and scale their campaigns.
Unbounce Pricing And Free Plan
Unbounce offers three subscription plans designed for different levels of marketers.
The Launch plan, designed for beginner marketers, costs $99/month (or $79 using our referral code, billed annually) and offers all the core landing page features for up to 500 conversions, 20K visitors, and one domain.
Optimize, Unbounce’s most popular plan costs $145/month (or $116/month using our referral code, billed annually) and offers all core features for up to 1K conversion, 30K visitors, five domains, and Smart Traffic features.
For advanced users, the Accelerate plan costs $240/month (billed annually) or $192 and offers up to 2.5K conversions, 50K visitors, and ten domains.
All plans come with a 14-day trial.
Unbounce Pros And Cons
| Pros | Cons |
|---|---|
| World-class drag & drop landing page builder | Not ideal for beginner marketers, non-technical users, and course creators with limited landing page needs. |
| 100+ AI-powered responsive landing page templates | Expensive |
| Integrates with payment gateways and business apps | Has a learning curve |
| A/B testing | |
| Custom domains and lead generation tools |
4. Swipe Pages
Free Plan: No, but it offers a 14-day free trial
Pricing: Starts from $29/month (billed annually)
Swipe Pages is among the most user-friendly, affordable, and robust landing page builders on this list. It is a relatively new market entrant but has made a name for itself because of its world-class page builder and outstanding landing page templates.
Swipe Pages allows you to create fully responsive and high-performance landing pages for all kinds of marketing goals. In addition, its landing pages are AMP-supported, a big plus if you’re looking to drive traffic from Google Search.
Its page builder allows you to customize every aspect of a landing page and offers drag and drop editor blocks such as forms, tables, carousels, pop-ups, testimonials, multimedia, etc.
It seamlessly integrates with various marketing and business applications and offers SSL hosting for your landing pages.
In short, Swipe Pages is an excellent landing page builder equally effective for beginners and experienced course sellers.
Swipe Pages Pricing And Free Plan
Swipe Pages offers three affordable subscription plans for individuals, experienced marketers, and agencies.
All plans include unlimited landing pages, unlimited conversions, templates, analytics, integrations, and many other core features.
Swipe Pages Startup plan costs $29/month (billed annually) for up to 20K visitors on a single domain.
The Marketer plan includes five domains and 50K visitors for $69/month.
The Agency plan offers unlimited domains for up to 500K visitors for $149/month (billed annually).
All plans come with a 14-day free trial.
Swipe Pages Pros And Cons
| Pros | Cons |
|---|---|
| Among the most intuitive and robust landing page tools | No heatmaps |
| Affordable pricing plans for individual course creators | Limited user analytics |
| Stripe integration for payments | AMP pages aren’t as robust as regular landing pages |
| Unsplash image gallery | |
| Multi-step forms and lead magnet delivery |
5. Landingi
Free Plan: No, but it offers a 14-day free trial
Pricing: Starts from $29/month (billed annually)
Landingi is another modern landing page builder designed to help non-technical users create stunning landing pages without any design skills.
It offers 400+ responsive landing page templates for dozens of different industries and allows you to fully customize them using its drag & drop page builder.
Landingi offers an excellent user experience, making it ideal for beginners and experienced marketers alike. Plus, it allows users to run A/B tests, manage leads, add pop-ups, build funnels and integrate landing pages with other tools such as Shopify, WordPress, email marketing tools, etc.
Landingi Pricing And Free Plan
Landingi offers four diverse and flexible subscription plans suitable for different types of marketers.
Its Lite plan is priced at $29/month and includes unlimited landing pages and conversions for up to 1000 unique visitors per month.
But the marketer’s choice is the Professional plan which allows you to personalize your messages. Priced at $49/month (billed annually), this plan comes fully featured with all the integrations, you can build unlimited digital assets and comes with unlimited conversions.
Landingi Pros And Cons
| Pros | Cons |
|---|---|
| Speedy and user-friendly page builder | Its entry plan lacks many critical features |
| 50+ pop-up templates | Users have reported frequent software glitches |
| Cloud hosting and forced SSL custom domain | |
| Wide range of third-party integrations |
6. Wix
Free Plan: No
Pricing: Starts from $16/month
Wix is among the world’s most popular website builders, ideal for users with limited designing or coding skills looking to build a website. It also happens to be a great landing page builder for the same reasons – at least for basic landing pages.
Unlike the other platforms we’ve discussed so far, Wix is a proper website hosting service that comes with a complete suite of website building and marketing tools. Its drag and drop landing page builder comes as a part of its subscription plans, along with many other features.
Wix stands out because of its outstanding website and landing page templates designed for professionals, creative artists, technical users, and eCommerce stores. All themes are fully customizable, and users can add/remove any content blocks using Wix’s page builder.
As a leading website platform, Wix also integrates with numerous marketing and business applications, payment processors, online course platforms, project management tools, etc.
It also offers in-depth user analytics and allows you to get advanced user insights by integrating tools such as Hotjar, CrazyEgg, Google Analytics, etc.
Overall, if you’re looking for an easy-to-use website hosting solution that also allows you to build landing pages at scale, Wix is an excellent option to consider.
Wix Pricing
Wix has five plans to choose from and you can try any plan for free for 14 days. The Light plan is $16/month but limits storage space and video hours. The recommended plan is the Business plan at $32/month which comes with 100 GB of storage space and 10 video hours.
Wix Pros And Cons
| Pros | Cons |
|---|---|
| Easy to use landing page builder with all the necessary options and building blocks | Not a dedicated landing page builder like LeadPgaes or Unbounce |
| Affordable and beginner-friendly pricing | Limited lead generation features |
| Secure SSL hosting and domain | Not ideal for collaboration |
| Wide range of integrations | Not suitable for advanced users |
7. ClickFunnels
Free Plan: No, but it offers a 14-day free trial
Pricing: Starts from $127/month (billed annually)
ClickFunnels is a complete lead generation and sales funnel-building tool for marketers promoting digital products, online courses, and membership programs – making it much more than just a landing page builder.
Unlike other landing page software, ClickFunnels allows you to create complete marketing campaigns consisting of multiple landing pages for different stages of the funnel.
So, instead of using it as a standalone landing page tool, you can use ClickFunnels to fully manage your course launch campaign with its marketing and lead generation features.
Its landing page builder has powerful drag & drop features allowing you to create any kind of landing page. In addition, it comes with pre-designed plug & play landing pages and funnels for all sorts of marketing campaigns.
Other valuable features include A/B testing, user analytics, and integration with a wide range of business applications.
ClickFunnels Pricing And Free Plan
ClickFunnels offers three subscription plans that come with a 14-day free trial.
ClickFunnels Basic costs $127/month (billed annually) and is ideal for course creators with limited landing page needs.
ClickFunnels Pro costs $157/month (billed annually) and comes with 100 funnels, 5 users and 3 domains.
ClickFunnels Funnel Hacker costs $208/month (billed annually) and gives you access to the full range of ClickFunnels features to manage digital product launches with multiple landing pages and funnels.
ClickFunnels Pros And Cons
| Pros | Cons |
|---|---|
| A one-stop solution for digital product launches | Not a beginner-friendly product with several advanced features |
| Robust drag and drop editor landing page builder | Expensive |
| Wide range of third-party integrations | Lacks the additional customization found in dedicated landing page builders. |
| A vast support community of ClickFunnels users |
8. GetResponse
Free Plan: Yes
Pricing: Starts from $15.60/month
GetResponse is primarily known as an excellent email marketing tool. However, its landing page builder is also quite handy for beginner course creators looking for an affordable solution.
GetResponse’s landing page builder is a part of its Free Forever plan. It’s a drag and drop builder with all the necessary page design tools that allow you to customize the look and feel of your page.
Naturally, it integrates with GetReponse and allows you to build your email list using different forms and pop-ups. But you can also integrate it with other email marketing tools, business apps, and payment processors.
You can also manage and host webinars with GetReponse, which is an excellent option if you’re looking to aggressively market your course.
Overall, if you’re looking for an affordable landing page software + email marketing solution, GetResponse is definitely worth considering.
GetResponse Pricing And Free Plan
GetResponse’s landing page feature is free and comes with other useful options such as email marketing for up to 500 subscribers and signup forms.
However, if you want to use email marketing features as well, the cheapest plan starts from $15.60/month, billed annually. If you choose a 24-month plan, it drops to $13.30/month.
GetResponse Pros And Cons
| Pros | Cons |
|---|---|
| An affordable and user-friendly landing page tool | Not a dedicated landing page tool |
| 200+ responsive landing page templates | Lacks advanced integrations |
| Signup forms and lead generation features | Limited landing page customizations |
| Email marketing features |
9. Lander
Free Plan: No, but offer a 14-day free trial
Pricing: Starts from $16/month (billed annually)
Lander isn’t the first name that comes to my mind when you talk about landing page tools. But with more than 1.5 million users, Lander is a formidable player in the landing page builder industry.
It’s a surprisingly user-friendly product with a robust landing page builder that comes with all the necessary content blocks to build a responsive and high-conversion landing page.
For example, you can add countdowns, testimonials, multimedia, forms, CTAs, and payment buttons.
Lander’s template library contains 100+ landing pages for various digital product categories such as eBooks, video courses, membership sites, etc.
Other features include detailed user analytics, A/B testing, custom domain integration, SSL, and various third-party apps integrations.
Overall, Lander isn’t as advanced as Unbounce or Instapage but provides excellent options for beginner marketers and course sellers looking to quickly set up engaging and high-conversion landing pages.
Lander Pricing And Free Plan
Lander’s Basic plan costs $16/month (billed annually) and offers all the core landing page features for up to 5,000 visitors and 3 custom domains.
The Professional plan costs $83/month (billed annually) and includes higher traffic limits, advanced integrations, and a dedicated customer support team.
If you’re looking for a simple landing page builder solution, the Basic plan is ideal for you.
Lander Pros And Cons
| Pros | Cons |
|---|---|
| An easy to use product designed for beginners | Lacks advanced customization features |
| 100+ responsive landing page templates | The Professional plan is quite expensive considering its features |
| Built-in Paypal integration | |
Which Is The Best Landing Page Software?
We’ve shared some of the best landing page software for online course creators in this article. For us, SwipePages is overall the best landing page builder tool for course creators.
However, you’ll need to consider your business goals to find the most suitable option for your needs. Since most of these page builders offer free trials, we’d recommend you try them before making a decision. Your perfectly optimized content goes here!
Jeff Cobb, Founder of Learning Revolution
Jeff Cobb is an expert in online education and the business of adult lifelong learning. Over the past 20+ years he has built a thriving career based on that expertise – as an entrepreneur, a consultant, an author, and a speaker. Learning Revolution is a place where Jeff curates tips, insights, and resources to help you build a thriving expertise-based business. Learn more about Jeff Cobb here.