Kajabi vs ClickFunnels are two popular online learning and marketing platforms. While they seem to share a lot of similarities at first glance, there are some distinct differences in their underlying designs.
It’s important that you understand these differences so you can choose the right platform to ensure your success online.
So, which platform is right for you?
Our team has researched and evaluated each platform to compare its features, benefits, applications, and more.
We’ve written this in-depth Kajabi vs ClickFunnels comparison guide to make it easier for you to understand the similarities and differences between the two platforms and what each one can do for your online business.
What are Kajabi and ClickFunnels?
Before we dive into the comparison, here’s a quick description of each platform to ensure we’re all on the same page moving forward.
What is Kajabi?
Kajabi specializes in helping infopreneurs sell their online products, such as online courses, e-books, webinars, memberships, communities, podcasts, coaching, etc.
The platform comes with a wide range of tools, including website and landing page builders, payment tools, email marketing, contact management, and analytics to help you build a successful online business. There is even a mobile app that lets you take care of all your business management tasks on the go.
Read our detailed review of Kajabi to learn more.
What is Clickfunnels?
Clickfunnels is a lead generation and sales funnel builder designed to help marketers promote physical products, as well as digital products, such as online courses, membership programs, and more.
Unlike other landing page builders, ClickFunnels is an all-in-one toolset that lets you put together complete marketing campaigns with multiple landing pages aimed at different stages of the sales funnel.
This means that rather than using the software as a standalone landing page builder, you can use its lead generation and marketing features to fully manage your digital product launch campaign.
Read our detailed review of ClickFunnels to learn more.
Kajabi vs Clickfunnels – Features and Functionality
1. Course Creation and Interactivity
Before you can determine which software to choose for your digital product between Kajabi and ClickFunnels, you must first take a look at the different features on offer so you know which platform is best for your needs.
The platform you choose will depend mostly on the type of product you want to bring to the market.
For example, if you will be selling physical products, then your choice is clear. ClickFunnels has more features to cater to physical product sales.
However, if your business strictly focuses on online educational offerings like online courses and other digital products, then it’s worth comparing the features offered by these two powerful platforms to help find the right solution for you.
Kajabi
On Kajabi, you can create and sell any type of content online. This includes online courses, video downloads, e-books, audio lessons, and various other digital resources.
In fact, you’ll find plenty of pre-designed course layouts so you don’t have to build your course from scratch. These pre-built templates or blueprints simplify the course creation process and make it easy for you to hit the ground running regardless of the type of online course you want to create.
You can build any type of online course you want, including mini-courses, coaching programs, memberships, and even comprehensive online courses with built-in assignments, quizzes, and tests.
You have the option to offer the content to your learners all at once or, you can use the drip course feature to spread your content across a series of days, weeks, or months.
ClickFunnels
On Clickfunnels 2.0, you can build an online course with modules and submodules as the foundational building blocks. You can further break down each topic into manageable sessions for learners.
You have the option of creating your ClickFunnels course right on the platform or uploading your premade lessons. You can also use Clickfunnels for coaching.
There are dozens of pre-made templates to help you create your ClickFunnels online course quickly and easily. The templates are expertly designed and available in a range of categories to suit different needs.
The simple drag-and-drop page editor lets you customize everything, including your home pages, module pages, and lesson pages. This way, you can create a course that aligns perfectly with your brand.
Once someone buys your course, they can view it in the Customer Center. This is the ClickFunnels members area, a dashboard that gives customers access to your online course content and/or membership sites.
You can manage the user’s enrolments to see how each learner is progressing in the course.
ClickFunnels also has a note-taking feature that lets you take notes on every aspect of your online course. You can add these notes on sections that you want to change or update within your course or use them for coaching.
Additionally, the platform has a content schedule and drip feature that allows you to schedule when lessons are released to learners. So, for example, you can choose to release lessons by date for drip-feed content so your learners receive certain content based on how many days it’s been since they purchased your course.
ClickFunnels also allows you to sell course templates to other ClickFunnels users as a way to generate more income.
Winner: Kajabi
There’s no doubt that ClickFunnels has a lot to offer, but the “online course creation” segment is a clear win for Kajabi because it’s focused specifically on creating and selling online courses.
In contrast, ClickFunnels is a multipurpose marketing tool and you don’t get as much flexibility when creating your online courses. This means that you may have to integrate additional tools when buidling your online course business, which may prove to be time consuming and stressful.
2. Website Design and Customizability
Kajabi
Kajabi has created a powerful platform where you can create a website, host online courses, market your products, and email prospects all from a single dashboard.
Like many other website builders, Kajabi strives to simplify the entire process so no coding knowledge is required to create stunning websites.
Once you create an account, you can log into your dashboard which is simple, modern, and easy to navigate. All the tools you need are right there at your fingertips.
You don’t even have to start from scratch building your website. Choose from over 100 templates in various categories to cover every type of business.
You get full control over all the different page elements, such as text styling, images, videos, and more, which makes it easy to create the exact look and functionality you want for your new site.
ClickFunnels
Creating websites and landing pages on ClickFunnels is relatively easy compared to Kajabi. You’ll find plenty of aesthetically pleasing pre-built template designs for any type of landing page, sales funnel, or campaign you need, including opt-in pages, webinar pages, webinar event pages, order form pages, and upsell/down-sell pages.
Each of these can be easily customized by simply clicking the different elements such as text, headers, images, etc. You can even change the layouts to create a completely different design for each page.
The platform has a simple drag-and-drop editor which means if you can point-and-click a mouse, you can build a stunning website or funnel page.
The editing interface makes it simple to add images, videos, text, countdown timers, and any other element you want just by pulling it down from the menu on the sidebar. Once your page is built, you can integrate it into a larger sales funnel in just a few clicks.
In addition to creating beautiful sales pages, Clickfunnels also has an A/B testing feature so you can discover which is the best-performing version of your sales page to use in your marketing campaigns.
Winner: Kajabi
ClickFunnels offers a more extensive selection of landing page layouts. You also get more unique customization tools, as well as A/B testing features. However, the platform is quite limited when it comes to page styles.
You’ll find more creative freedom on Kajabi thanks to its more robust selection of website-building elements. This popular Clickfunnels competitor also has a 12-column editor to give you even more creative flexibility.
3. Membership Websites
You offer great content to your audience, but getting them to pay you for it is a whole different matter. Fortunately, both Kajabi and Clickfunnels have tools in place to help you monetize your content.
Kajabi:
As previously mentioned, Kajabi is built specifically for online course building and selling. And so the platform shines with regard to membership access, especially when compared to competitors like ClickFunnels and Thinkific.
On your dashboard, you’ll find all the tools you need to monetize your content and grant memberships (free or paid) to your customers.
You can also use pop-ups to tease different products or services with the bulk of your content safely hidden behind a membership wall.
Kajabi has many of the same membership website features you’ll find on ClickFunnels, as well as a few unique features worth mentioning, such as:
- Native Video Hosting: You can post videos directly on the website, which means you don’t have to host your tutorials, guides, and how-tos on a third-party website like YouTube or Vimeo.
- User Progress Bars: On Kajabi, users get a visual representation of how well users are doing with your course material. This is a handy marketing tool that serves to provide your learners with a sense of accomplishment and encourages them to complete your course.
- User Forum Boards: Building a community around your topic is important if you want to convert more buyers for your offering. It allows you to keep them engaged while you nurture them toward the ultimate goal of purchasing your product. Kajabi lets you build a forum board where members of your audience can come together to discuss different topics.
ClickFunnels
ClickFunnels has a membership builder which comes with built-in tools to help you attract visitors and convert more of them into members.
As with every other aspect of this digital platform, you also get pre-built templates for membership websites. All you have to do is pick one and customize it to suit your needs.
You’ll find plenty of designs and layouts for any type of membership site you might want to create. All you have to do is pick one that you like and edit it to match your brand and appeal to your audience.
Note that ClickFunnels’ membership funnels are different from sales funnels because they are focused on helping you attract more members for your website.
Once you’ve created a membership site, you get access to features likethe drip content feature which lets users unlock content according to a schedule set by you. This is a great feature that can help you keep customers around for much longer.
For example, you can make it so that they can view only one lesson a day, or you can unlock specific lessons on pre-determined dates. Either way, this is a great feature that keeps your subscribers from getting overwhelmed by too much content at one time.
Users can create a login to access the content in your online membership area. Any time you add new content, your subscribers are notified automatically.
Winner: Kajabi
While ClickFunnels allows you to customize your membership site templates to match the branding on your website, the process isn’t as intuitive as Kajabi’s.
Of course, advanced users can access the HTML or CSS code to make more extensive changes, but those without coding expertise will find it difficult to make the necessary changes.
In contrast, Kajabi simplifies the entire process by providing you with blueprints for any type of course or membership website you might want to create.
4. Sales Funnels
Funnels are automated tools designed to aid in your sales and marketing. Both ClickFunnels and Kajabi offer powerful tools to create funnels for your expertise-based business so you can generate more leads and sell more products. But which is better at this, ClickFunnels or Kajabi?
Kajabi
Like its counterpart, Kajabi understands the importance of nurturing your leads through the creation of funnels. The software has an all-in-one sales funnel software, Kajabi Pipelines, designed to help you create and manage funnels on your website.
You’ll find dozens of proven, ready-made sales funnels to choose from. From freebies and sales videos to product launches, Zoom webinars, and free e-books – there’s a template for every purpose.
The primary focus of Kajabi’s sales funnel building is to help you sell content, online courses, and other digital products on the front end.
Although not as advanced as the sales funnel builder on Clickfunnels, Kajabi’s pipelines have a number of interesting content based digital marketing features such as email integration which allows you to interact with your customers wherever they are in the funnel and guide them toward making a purchase.
There are even pre-written emails that you can choose from. These make it easy for you to send emails to your subscribers without having to do most of the hard work creating the copy yourself.
So, while not as effective as Clickfunnels at optimizing your sales funnel, Kajabi still has quite a lot of features to offer that’ll help educational entrepreneurs turn their ideas into profitable knowledge-based businesses.
ClickFunnels
If you’ve ever wondered “what’s a click funnel”, it’s simply a series of landing pages designed to help you achieve a conversion event.
ClickFunnels accommodates the sale of both digital and physical products. It comes with a range of built-in sales tools, including high-converting sales funnels, payment processing, email marketing, and more.
You can choose a domain and host your site on ClickFunnels and then create sales funnels to generate leads and increase your sales.
ClickFunnels’ main focus is on helping you boost sales, and unlike other website/funnel builders, you’re not left to figure out everything on your own. The platform comes with pre-made templates for everything from websites and landing pages to complete funnels for sales, lead generation, etc.
You can think of the software as a handy assistant that helps you seal more deals. For example, ClickFunnels offers features to help you streamline your sales process and increase conversions with upsell, down-sell, and cross-sell pages.
These features help you to steer customers toward purchasing your products. So, instead of displaying all of your products together, you might offer something that you know they’re very interested in, and then upsell or down-sell it accordingly.
Winner: ClickFunnels
When it comes to building sales and marketing funnels, it’s hard to beat ClickFunnels’ suite of tools. As a new user, you get in-depth video tutorials on how to create your own click funnel. In addition, ClickFunnels provides you with A/B testing tools for your landing pages so you can see which page version will perform best with each segment of your audience.
All in all, you get more tools to help you push your sales and pipelines on ClickFunnels than Kajabi.
5. Email Marketing
In addition to a strong sales funnel system, you also need a powerful email marketing tool to back that up. Here’s how Kajabi and ClickFunnels compare in this regard.
Email Marketing Kajabi
The built-in email marketing system on Kajabi improves your revenue generation by providing you with email marketing features like tagging, email automation, etc. for better conversions.
Recently, Kajabi added Email Newsletters to its already impressive offering. This is one of the standout features of Kajabi and far outpaces the email system on Clickfunnels.
As a marketer, you know that segmenting your audience helps you provide targeted content to improve your conversions. Tagging, in Kajabi, is congruent with the segmentation feature in Clickfunnels. Although this is an automated feature, you can still customize the different tags yourself. This gives you more granular control over the different categories, which is ideal for more advanced users.
You also get advanced email automation which means you can build an email response directly into your sales funnel.
These two powerful features, funnels, and email, work together to boost communication and engagement, which plays a pivotal role in your conversion levels.
Kajabi also has dozens of attractive email templates and themes to choose from, including product demonstrations, event notifications, and newsletters. You can use the visual drag-and-drop email editor to customize each template to meet your needs.
You’ll be able to add different elements such as your logo, information blocks, videos, countdown timers, and more to enhance your email marketing campaigns.
You’ll also find a selection of email prototypes on Kajabi. These come in handy for anyone who wants to save time and use tested copy that’s proven to grow your information business.
Furthermore, Kajabi’s email marketing software has a subject line verification feature that analyzes each line for potential spam signals. This reduces the possibility of your emails being filtered out by your subscribers’ spam filters.
Email Marketing ClickFunnels
ClickFunnels integrates with third-party email providers like GetResponse and MailChimp to help you send emails from within your marketing and sales funnels.
You can send bulk emails to your entire list of contacts with a single click. However, you’ll have to integrate an additional tool for email analytics, templates, and an email editor since these features are not available and ClickFunnels.
The alternative is to upgrade to get ClickFunnels 2.0 features. With the upgraded version, you’ll get a more versatile set of tools to build an entire online business ecosystem in one place.
Winner: Kajabi
Kajabi wins this one since it has a built-in email marketing system, whereas ClickFunnels does not.
6. CRM (Customer Relationship Management)
Customer relationship management tools make it easier for you to engage your customers through automated marketing. This type of software records the cycle of each of your customers and funnels them accordingly.
This is a powerful feature that lets you offer the right product or service to the right customer, at the right time.
Much of the CRM functionality overlaps with the email marketing system, but it’s worth taking some time to check out the types of tools you get with Kajabi and ClickFunnels.
Kajabi
Kajabi comes with a set of CRM tools to strengthen your ties with customers while saving you time and energy. The CRM has built-in content creation and management tools, some of which are AI-powered to help you create your content quicker and easier.
You also get automation for key interactions with your customers, which means better and faster service whether you are available online or not.
This customer management software also comes with the ability to trigger emails, product access, coupons, etc. just by setting simple rules on your dashboard. And the best part? You only have to set them up once.
Kajabi’s CRM also helps you stay organized and keep track of all your important data in one place. You can tag, segment, and filter all your contacts using whatever criteria are important in your business.
Import contacts via CSV or enter them manually. Manage your subscribers easily by creating custom data fields to map each user to your desired location. Together, these tools give you the ability to utilize your contact list in a more powerful way.
ClickFunnels
ClickFunnels’ CRM covers every different aspect of customer relationship management. It’s considered by many to be the best in the market because it allows you to interact with customers through a variety of channels other than email, including text, social media messages, and more.
To get this feature, you’ll have to upgrade to a higher-tier ClickFunnels subscription. Although this may be more costly, it’s certainly worth the price for the unlimited resources you get, such as multichannel marketing, broadcasts, contact profiles, and advanced marketing automation.
Let’s take a closer look to give you a better understanding of just how powerful ClickFunnels’ CRM features are:
- Contact Profiles: Once you’ve captured the customer’s personal information, the platform scours for matching profiles, demographic locations, and more to fill in your client’s profile and let you know things such as their age, gender, income, as well as how much time they spent on your website, what products they were interested in, etc.
- Broadcasts: The email broadcast feature lets you send an email to the group or segment of subscribers in your contact list. It comes in handy when you have an announcement to make such as a sale, new product features, or significant changes in your business.
- Multichannel Marketing: You can set a series of automated messages and they will be sent to customers depending on whether they responded to your previous messages or not. In today’s world where people don’t prioritize reading their emails, this feature can help you reach your customers in other ways, such as sending them a Facebook invite to check their email.
Winner: ClickFunnels
ClickFunnels is the winner here thanks to its powerful CRM with features like broadcasts and multichannel marketing. It’s ideal for anyone who’s concerned with increasing conversions and sales by leveraging the data collected in their business.
7. Integrations and Automation
Kajabi
Kajabi’s marketing automation is built right into its pipelines. This means that once you customize email responses, the platform will handle everything else automatically.
The software also integrates with a number of third-party tools and apps for email marketing, analytics, and more. These include tools like Aweber, Mailchimp, Drip, ConvertKit, ActiveCampaign, Segment, Google Analytics, and Facebook (Meta) Pixel.
ClickFunnels
Every feature of ClickFunnels is designed to accelerate the sale of your products. But, you can still integrate additional third-party tools and apps to further extend the functionality of your digital platform.
ClickFunnels has a WordPress plugin, which means you can use the landing page software with your existing WordPress website.
You can also integrate tools like ActiveCampaign, Aweber, ConvertKit, Drip, Everwebinar, Salesforce, and many other business applications.
Important Note: By now, it’s clear to see that this is an apples-to-oranges comparison. The two platforms are built to satisfy different users, and while both do an exceptional job doing so, it’s possible to integrate them so you can get the best of both worlds. This is a great way for you to achieve the best learning experience and deliver epic content from one place.
You can integrate ClickFunnels and Kajabi in a very simple way: First, you can build a funnel with ClickFunnels to convert more visitors into customers. Then, integrate Kajabi’s membership services to help keep your customers engaged by offering them premium content, membership facilities, high-end product delivery, and customer service.
Using both platforms can work wonders for boosting your revenue-per-customer rates. Between ClickFunnels and Kajabi, you’ll be able to:
- Build high-converting sales funnels;
- Interact with clients at the best times;
- Provide them with content that’s most relevant to them; and
- Offer seamless order forms and checkout processes designed to boost conversions with one-click upsells, down sells, and more.
8. Reporting and Analytics
Like most other digital tools, Kajabi and Clickfunnels come with built-in tools for analytics. But, how effective are they for helping you gain actionable insights to help you improve and grow your business?
Kajabi
Kajabi provides you with detailed data on things such as offers sold, net revenue, monthly recurring revenue, average revenue per user, churn rate, and many other metrics. You can keep track of the progress of different users, including members and affiliates.
With the help of these and other statistics, you’ll be able to identify areas where you can take action to increase your success rate.
Kajabi also integrates seamlessly with Google Analytics to give you even more details on your website visitors, their browsing habits, and more.
ClickFunnels
ClickFunnels allows you to monitor students and manage enrollments so you can see how each learner is progressing in your course.
This information is valuable and can help you determine which of your learners need help to get through your material. You’ll also be able to get insights on any changes you can make to improve the learner’s experience. You can even move and complete any lesson for learners manually.
Use the tracking pixel and Google Analytics to get more granular data, including things like traffic and sources, referrals, conversion rates, email statistics, and more.
You’ll also get metrics on the performance of your page content, as well as the audience interest and behaviors to help improve your content offering.
If you are someone who likes to geek out on data, you’ll love ClickFunnels’ tools that let you customize your client experiences and use retargeting strategies to boost your conversions.
9. Pricing ClickFunnels vs Kajabi
Kajabi Pricing 2023
Kajabi has four growth-focused plans to fit your budget and business goals. You can try this Clickfunnels alternative free by signing up for a free 30-day trial on the website.
Here’s what you get with each plan.
- Kickstarter Plan: $55/month: This is the most basic plan on Kajabi. It comes with zero transaction fees, 50 landing pages, 1 website, and 250 contacts. You can send up to 1,250 emails per month, and build one product with the help of Kajabi’s suite of AI tools.
- Basic Plan: $119/Month: This plan comes with everything you need to get your business up and running. You can build 1 website and have 1 admin user. Create unlimited landing pages and send unlimited marketing emails. Add 3 products and create 3 sales funnels. You can have up to 10,000 contacts and 1,000 active customers in your database.
- Growth Plan: $159/Month: The Growth plan is ideal for anyone who’s ready to expand their educational offering to a wider audience. It has all the features in the Basic plan, and you can add up to 10 admin users, 10,000 active customers, and 25,000 contacts. Build 15 sales funnels and sell 15 products with 0% transaction fees.
- Pro Plan: $319/Month: The Pro plan comes with everything in the Growth plan and you can build up to 3 websites and 100 sales funnels. This plan also lets you scale your business and team with features such as advanced automation, a custom code editor, and a full-fledged affiliate program.
ClickFunnels Pricing 2023
You can sign up for the ClickFunnels free trial to test out the platform risk-free. If you decide that this is the right course platform for your business, you can upgrade to one of three premium plans. So how much is ClickFunnels? The pricing structure is as follows:
- Basic Plan: $127/Month: This plan allows you to build 1 website, 3 courses, and 20 funnels. You can have 1 admin user and manage up to 1,000 students and 10,000 contacts. Create unlimited pages, workflows, and email sequences.
- Pro Plan: $157/Month: This plan has everything in the Basic plan, as well as the ability to add 3 domains, 5 admin users, and 100 funnels. You can sell 15 courses and manage up to 10,000 students and 25,000 contacts. You also get a built-in affiliate program, API access, and access to the Liquid Theme Editor.
- Funnel Hacker Plan: $208/Month: On this ClickFunnels plan, you can build 3 websites and unlimited sales funnels. Add 15 admin users and 9 domains. You can build up to 200 courses, manage 20,000 students and 200,000 contacts. You also get advanced analytics to help you find actionable insights on how you can improve and grow your educational business.
Kajabi or ClickFunnels: Which Is Right For You?
These are two distinct systems designed to cater to two different audiences.
While Kajabi is a superb platform for selling online courses and other digital products, ClickFunnels covers all aspects of selling both digital and physical products online – from marketing your product and generating leads to boosting conversions, increasing your revenue per customer, and more.
For this reason, our team rates ClickFunnels as the better Kajabi alternative if you sell physical products.
However, if you are a knowledge entrepreneur whose main focus is selling digital products, then you must give strong consideration to Kajabi. It’s the best alternative to ClickFunnels thanks to its suite of features designed specifically to help you get your digital product in front of your target audience.
You can choose one or the other depending on your needs, but the good news is that ClickFunnels integrates seamlessly with Kajabi which means you can enjoy the best of both worlds.
But, if you must choose one:
Choose Kajabi if: you want a cost-effective platform to sell courses online.
Kajabi is built for marketing and content delivery, which makes it ideal for content-based products. No coding knowledge is required, and there are over 100 industry-specific templates available to use.
You get full control over all page elements which means you can build websites and products that are aligned with your brand. Compared to ClickFunnels, Kajabi is also lighter on the wallet, coming in at slightly lower than the ClickFunnels cost. You get all the platform’s features even on the most basic plan.
Choose ClickFunnels if: you intend to sell both physical and digital products.
Although technically a landing page builder, ClickFunnels does so much more. Compared to Kajabi, it has a wider range of features, and so while the ClickFunnels price is slightly higher than its competitor, you get more value for your money.
You can create complete sales funnels to help you convert more visitors into paying customers. ClickFunnels also integrates well with third-party service providers so you can add any sales, marketing, or customer service tools you need to expand your business.
ClickFunnels vs Kajabi: Frequently Asked Questions (FAQs)
Q: Can you sell physical products on Kajabi?
A: You can sell physical products on Kajabi, but the platform is specifically designed for digital products, which means you may have trouble with things such as shipping orders.
Q: Can you build landing pages on Kajabi?
A: Like Clickfunnels, Kajabi allows you to create high-converting landing and sales pages to deliver your digital products. There are pre-built templates you can use so you don’t have to start from scratch.
Q: What is ClickFunnels used for?
A: ClickFunnels is a sales funnel builder with a range of built-in tools to help you create and manage your entire product launch from one place. If you’ve wondered “What are click funnels?” they are simply a set of landing pages put together in a way that helps to improve conversions and boost lead generation or sales efforts.
Q: Is ClickFunnels better than Kajabi?
A: ClickFunnels and Kajabi share a lot of features in common, but each has a different focus. For example, Kajabi is primarily designed for selling online courses and comes with marketing tools to optimize your sales funnels which makes it a great ClickFunnels alternative. ClickFunnels, on the other hand, is a marketing and sales funnel solution that happens to include features for creating online courses.
Q: ClickFunnels 2.0 vs Kajabi – Which is Better?
A: ClickFunnels 2.0 comes with improved tools to build and sell your online course. You can create sales funnels, accept payments, and handle every other aspect of your online business from one convenient dashboard. Kajabi is an advanced course creation platform with built-in tools that are just as powerful for managing your business. Your choice of one platform over the other will likely come down to personal preference.
Jeff Cobb, Founder of Learning Revolution
Jeff Cobb is an expert in online education and the business of adult lifelong learning. Over the past 20+ years he has built a thriving career based on that expertise – as an entrepreneur, a consultant, an author, and a speaker. Learning Revolution is a place where Jeff curates tips, insights, and resources to help you build a thriving expertise-based business. Learn more about Jeff Cobb here.
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