What Is Kajabi (2026) | New Pricing Too Expensive or Justified?

TL;DR: Kajabi Review (2026): What It Is and Who It’s For
Kajabi is an all-in-one platform for selling courses, coaching, memberships, communities, newsletters, podcasts, and digital downloads. It also includes the website, email marketing, funnels, checkout, and AI tools you need to market them. It is excellent when you use most of it and expensive when you don’t.

• Pricing. Basic costs $143/month, Growth costs $199/month, and Pro costs $399/month on annual billing. Kajabi has no free plan.
• Free trial. Kajabi offers a 14-day free trial and a 30-day money-back guarantee. Our link gives you 30 days.
• Fees. Kajabi takes no revenue share. It does charge an extra fee of up to 2% if you use an outside payment processor where Kajabi Payments is available.
• What Basic leaves out. Cohort courses, affiliates, advanced automations, webhooks, and AI credits all start on Growth.
• Strengths. Email, funnels, checkout, and products work together in one account, with built-in coaching video and a capable AI assistant.
• Weaknesses. High price, plan limits on products and contacts, basic assessments, no SCORM, and a community that trails dedicated platforms.
• Use Kajabi if you already have an audience or revenue and want one system for selling, marketing, and delivery.
• Skip Kajabi if you only need to host a course, you haven’t made a sale yet, or you already pay for an email tool you like. Thinkific or Teachable will cost you far less.

Get a 30-Day Kajabi Trial With Our Link

I’ve been a paying Kajabi customer since 2017, and many of my clients run their businesses on it.

It’s among the best all-in-one platforms for monetizing your expertise through courses, memberships, coaching, and digital products.

It’s also expensive, and it has moved steadily upmarket. Kajabi raised its prices in January 2026, dropped its cheapest plan from public view, and now describes itself as a system for expert businesses. A beginner with one course idea is no longer its main customer.

So this review has two jobs. I’ll show you what Kajabi does well and where it falls short. I’ll also help you work out whether you need this much platform, because many edupreneurs I talk to don’t.

You can also sign up for Kajabi’s free trial using our link and get 30 days free in place of the 14 days offered on its site.

Kajabi Product Snapshot (2026)

Kajabi Feature	Details
What Kajabi Is	An all-in-one platform that combines digital products, a website, email marketing, funnels, checkout, and AI tools in one subscription.
Best For	Coaches, course creators, and expert businesses with an audience or steady revenue who want one system for selling and delivery.
Starting Price	$143/month on annual billing or $179/month paid monthly
Free Trial	14-day free trial on Kajabi’s site, 30 days through our link, plus a 30-day money-back guarantee
Products You Can Sell	Evergreen courses, cohort courses (Growth and up), coaching, memberships, communities, newsletters, podcasts, digital downloads
Website & Funnels	Site builder, custom domain, unlimited landing pages and funnels, blog
Email & Automation	Unlimited email sends, broadcasts, sequences, basic automations on every plan, advanced automations from Growth
Payments	Kajabi Payments with cards, digital wallets, and buy now, pay later. No revenue share. Card rates from 2.9% + 30¢ in the US
AI Tools	Cofounder and Kajabi MCP on every plan, monthly AI credits from Growth, Expert Agents listed as coming soon
Mobile App	Kajabi app for your customers on every plan. Your own branded app on Pro
Team Seats	2 on Basic, 11 on Growth, 26 on Pro
Key Limitations	No SCORM or xAPI, basic quizzes and certificates, product and contact caps, extra fee for outside payment processors, tax filing stays with you
Who Should Not Use It	First-time creators without an audience, businesses that only need course hosting, corporate training teams, and community-first businesses on a budget

Read: The best online course platforms for edupreneurs

Quick Verdict | Is Kajabi Worth Your Money?

This is a long article. So before going deeper, here’s my quick verdict after years as a Kajabi user.

Kajabi is the best all-in-one platform I’ve used for selling courses, memberships, coaching, and digital downloads when you also want email marketing, automations, funnels, and a website in the same account. Everything shares one contact record and one checkout, and that saves real time once your business has several moving parts.

It’s worth the price for coaches, consultants, and course creators who already have an audience or revenue and would otherwise pay for a course platform, an email tool, a funnel builder, and a website separately. For most of them, Growth is the plan that delivers the full product. Basic leaves out cohort courses, affiliates, and advanced automations.

If you’re launching your first course, or you only need a place to host and sell lessons, Kajabi is more than you need. Thinkific does structured course delivery for a fraction of the cost, and Teachable gets a first course live faster. If community is your core product, compare Skool and Circle first.

What Is Kajabi?

Kajabi is an all-in-one platform that lets you monetize your expertise through online courses, coaching, memberships, communities, and digital products.

In other words, you can call it an online course platform, a membership platform, a community platform, and a coaching platform combined in one product. It also includes a website builder, email marketing, sales funnels, checkout, and AI tools.

According to Travis Rosser, one of the platform’s co-founders, Kajabi is an Aboriginal word that means “to take off.” Kajabi launched in 2010 and says its customers have earned more than $12 billion through the platform since then.

Kajabi gave a high-level breakdown of its top-earning industries.

Kajabi has a long feature list, and its main selling point is the combination. You get the tools to build courses and learning experiences alongside the email marketing, automation, and audience-building tools you need to sell them.

The lessons page of a copywriting course built with Kajabi

The fair question is whether those extra tools are good enough to replace dedicated software.

In my experience, they are for most small expert businesses. Kajabi’s email, automations, and funnels are more than enough for most beginner and mid-tier edupreneurs, and a solo creator or small team can run on them without another marketing tool.

Kajabi rebranded in late 2024 and has shipped major updates since, which we covered in our post on Kajabi’s rebrand and updates. One of our team members attended that launch event and saw the changes first-hand.

Still, specialists go deeper in every category. A dedicated email platform offers more advanced segmentation and testing, a dedicated community platform offers richer engagement tools, and a real LMS offers stronger assessment and compliance features. Kajabi’s value comes from having all of it connected, so it only pays off if you use most of it.

Is Kajabi Too Much For Your Business?

This is the question I’d answer before reading about features. Kajabi’s own pricing page asks whether it’s expensive for a course platform, and its answer begins, “If you are just looking at a course delivery platform, yes.”

I agree with that. You’re paying for a business system, and the price only makes sense when you use the system. These are the signs that Kajabi is more than you need right now.

• You haven’t made your first sale. Validate your idea on a cheaper platform first. A $179 monthly bill puts pressure on a business with no revenue.
• You only want to host and sell a course. You’d be paying for email, funnels, a website, and a community you won’t use.
• You already have a marketing stack you like. If your list lives in Kit or ActiveCampaign and your site runs on WordPress, Kajabi duplicates tools you’ve already paid for and learned.
• Your list is large and your revenue is small. Kajabi’s plans cap contacts, and extra contacts cost $125 a month for each block of 25,000.
• Community is your main product. Kajabi’s community works well as part of a program. Dedicated community platforms do more for less.
• You sell corporate training. Kajabi doesn’t support SCORM or xAPI.

If two or more of those describe you, start with one of these and move to Kajabi later if you outgrow it.

Your situation	Better fit	Starting price (annual billing)
You only need structured course delivery	Thinkific	$40/month
You’re launching a first course and want tax handled	Teachable	$29/month
You want a simple all-in-one at a lower price	Podia	$42/month
Community is your core product	Skool or Circle	$7.50/month or $89/month
You need SCORM or advanced assessments	LearnWorlds	$24/month

Moving later has a cost. You’ll rebuild products and re-upload content, so plan the switch between launches. I still think that’s better than paying for unused capacity for a year. My list of Kajabi alternatives covers these options in detail.

Kajabi Pricing & Free Trial (2026): How Much Does Kajabi Cost?

In January 2026, Kajabi rolled out its first major pricing change in nearly a decade. It raised plan prices, revised limits, and changed how payment processing fees work. Plan names and prices in older reviews no longer apply.

Kajabi has no free plan. You can start with a 14-day free trial on its site or 30 days through our link, and every plan carries a 30-day money-back guarantee. Annual billing saves 20%.

Kajabi Paid Plans (2026)

• Basic: $143/month on annual billing or $179/month paid monthly. 5 products, 2,500 contacts, 1 website, 1 community
• Growth: $199/month on annual billing or $249/month paid monthly. 50 products, 25,000 contacts, 1 website, 1 community
• Pro: $399/month on annual billing or $499/month paid monthly. Unlimited products, 100,000 contacts, 3 websites, 3 communities

Use our free Kajabi price calculator to get a detailed breakdown of what it actually costs

What Every Kajabi Plan Includes

• Evergreen courses, coaching, memberships, downloads, podcasts, and newsletters
• One community with unlimited access groups
• A website with your own domain
• Unlimited landing pages, funnels, and marketing emails
• Checkout with Kajabi Payments
• The Kajabi mobile app for your customers
• Automatic video transcripts and translations
• Cofounder, Kajabi MCP, and Backstage

What The Basic Plan Leaves Out

This is the part of Kajabi’s pricing I’d study most carefully. Basic is a capable plan, but several of Kajabi’s best-known features start on Growth.

• Cohort courses
• Your own affiliate program
• Advanced automations with conditional filters
• Webhooks
• Comment to DM automation for social media
• Monthly AI credits
• Removal of the “Powered by Kajabi” footer

So if you’re comparing Kajabi with cheaper platforms because of its automations or affiliate tools, compare the Growth price. For many buyers, $199/month on annual billing is the honest starting figure.

Fees To Know About

Kajabi takes no revenue share on any plan. You pay card processing through Kajabi Payments, which starts at 2.9% + 30¢ for US businesses on Basic and drops slightly on Growth and Pro.

The fee that catches people out applies to outside processors. If Kajabi Payments is available in your region and you choose Stripe or another third-party processor, Kajabi adds 2% on Basic, 1% on Growth, and 0.5% on Pro. The fee doesn’t apply to PayPal.

For example, a business selling $10,000 a month through Stripe on Basic would pay Kajabi an extra $200 a month on top of Stripe’s own fees. My Kajabi pricing guide walks through the full cost at different revenue levels.

What Is Kajabi Used For? Popular Use Cases & Examples

People use Kajabi to sell online courses, run coaching programs, grow membership sites, build communities, and market digital products.

It suits an edupreneur who wants one platform for every part of the business. It’s consistently my top pick among all-in-one platforms for that reason.

Kajabi focuses on course delivery, marketing, and sales. It offers little for compliance tracking or formal assessment, so it falls short of a traditional learning management system (LMS).

Looking for a corporate Learning Management System (LMS)? Read This

• Coaches: Run paid programs with built-in scheduling, live video, session notes, and private client portals.
• Consultants: Package your method into a course, then sell higher-priced advisory work to the people who finish it.
• Authors: Earn beyond the book with a paid newsletter, a course, or a membership for your readers.
• Speakers: Turn a talk into a course or a cohort program and sell it from your own landing pages.
• Instructors and Trainers: Sell training programs to a global audience with automated enrollment, email, and payments.

Here are a few examples of successful Kajabi businesses.

Kajabi Example #1: Dr. John Schinnerer

Dr. John runs a coaching and consulting business on Kajabi. He also offers online courses and free resources for some of his audience segments.

Kajabi Example #2: BossBabe

BossBabe is an entrepreneurship brand built with Kajabi. It offers courses, memberships, and community programs from its Kajabi site.

Kajabi Example #3: Taking Cara Babies

Taking Cara Babies is a series of courses and digital products by Cara, a neonatal nurse, and her husband, a certified pediatric sleep consultant. Together, they offer resources that help parents of newborns handle sleep challenges.

These are established businesses with large audiences. That’s the profile Kajabi serves best, and it’s worth keeping in mind if you’re starting from zero.

Kajabi Features Deep Dive | What You Get And Where It Falls Short

Kajabi has a long feature list, and it can be hard to tell which parts matter. I’ll go through each core feature and give you its strengths and its limits.

Kajabi Feature #1: Online Courses

When you log in to your dashboard, you’ll see the Products tab on the left-hand side. Click it, and you can start creating your first product.

Kajabi supports two course formats. Evergreen courses are self-paced and available as soon as someone buys. Cohort courses move a group through the material on a schedule with live sessions, and they need the Growth plan or higher. If you’re weighing the two models, my guide to cohort-based courses explains when each one works.

Each course can include video, audio, written lessons, quizzes, and downloadable files, organized into modules and submodules. You can drip lessons by date or by days since purchase, and a paywall setting lets prospects preview part of a course before buying.

Kajabi can also generate a course outline with AI. You describe your topic, and it drafts the modules and lessons.

You switch that option on from the course creation page.

From there, you customize the content and appearance in the course builder.

Quizzes and certificates. Kajabi’s quiz builder supports multiple-choice, checkbox, short-answer, and file-upload questions, and it grades the first two automatically. You can require a passing score before a student moves on.

Kajabi can also send a completion certificate automatically when a student finishes a course.

Where it falls short. This is a course builder for creators, and it stops well short of an LMS. Kajabi doesn’t support SCORM or xAPI. Assessments are basic, with no question banks or randomized exams, and certificates are simple completion documents. If your students need verified credentials or your clients need compliance reporting, look at LearnWorlds or a dedicated LMS. If you’re creating an online course for a general audience, Kajabi’s tools are enough.

Kajabi Feature #2: Coaching And Backstage

Kajabi Coaching lets you sell single sessions or multi-session packages for one-on-one and group coaching.

• Built-in live video: Meet clients inside Kajabi without Zoom. You can still connect Zoom or Google Meet if you prefer.
• Scheduling: Clients book from your availability in the Kajabi Scheduler, or you connect Calendly or Acuity.
• Group coaching: Kajabi says a live room holds up to 200 participants on video, with up to 20 breakout rooms.
• Notes and resources: Keep private notes on each session and attach recordings and files for clients.
• Upsells: Show a follow-on offer when a session ends.

Backstage is the newer addition. It gives each one-on-one client a private portal with lessons you’ve picked from your existing content, recorded sessions with AI-generated summaries, transcribed voice memos, and direct chat. It’s built for premium, high-touch programs.

Backstage comes with every plan, and Kajabi sells additional seats for $49 a month. Clients reach their portal through a web browser, including on mobile, so it sits outside the app experience for now.

Where it falls short. Kajabi’s coaching tools suit coaches who also sell courses or memberships. If coaching is all you sell, a dedicated tool costs less and offers deeper client management, such as contracts, intake forms, and goal tracking. I compare those in my guide to online coaching platforms.

Learn more about Kajabi Coaching in our detailed article.

Kajabi Feature #3: Communities

People pay once for knowledge. They pay every month for community, connections, and networking.

That’s why a community matters for modern course creators and coaches. A space where you interact with your audience directly builds the kind of connection that keeps people enrolled.

• Access groups: Create free and paid tiers inside one community. Each access group connects to its own offer, and every plan includes unlimited groups.
• Meetups: Schedule virtual events with a built-in live room.
• Challenges and leaderboards: Reward participation with points and rankings.
• Course integration: Attach a community channel to a course so students can talk without leaving the lesson area.
• Moderation: Manage posts, comments, and member activity.
• Mobile access: Members use the Kajabi app or your branded app.

You can sell the community alone, bundle it with a course, or include it in a membership. Billing and access sit in the same system as everything else, which is the real advantage over running a separate community tool.

Where it falls short. Kajabi’s community has improved a lot, but it still trails dedicated platforms. Circle offers more ways to structure spaces and events, and Skool has a discovery directory that brings new members to you. Kajabi has no equivalent, so every member comes from your own marketing. Basic and Growth also include only one community.

If your community supports your courses, Kajabi’s version does the job. If the community is the product, read Skool vs Kajabi before you decide. We’ve covered Kajabi Communities in more detail in a separate article.

Kajabi Feature #4: Memberships

A membership site generates recurring revenue while building a loyal audience around your expertise. Members pay weekly, monthly, or annually for access to content, courses, coaching, or community.

After using almost every membership platform, I consider Kajabi among the best for content-and-community memberships, because the membership, the email follow-up, and the billing live together.

• Tiers: Build separate products for each level and connect them to separate offers.
• Bundles: One offer can include a course, a community, and downloads under a single subscription.
• Drip or full access: Release everything at once or on a schedule.
• Rolling enrollment: Limit new members to content published after they joined.
• Trials: Offer free or discounted entry before the full subscription starts.

Where it falls short. Tiers take some setup, because each level is its own product and offer. Every product in a membership also counts toward your plan’s product limit, so a three-tier membership with a course and a community can use most of Basic’s five products. Check that math before you choose a plan.

Read: The best membership site platforms

Kajabi Feature #5: Digital Downloads

Kajabi’s Downloads product lets you sell PDFs, templates, workbooks, audio files, and zip folders as standalone products.

Buyers get a download library where they can always retrieve their files, which cuts down on support requests about lost links. When someone buys, Kajabi can send follow-up emails with related offers automatically.

Where it falls short. Each download counts as a product. If you plan to sell dozens of small files, you’ll hit Basic’s limit of five quickly, and a storefront tool handles that business model better. Downloads work best in Kajabi as lead magnets, order bumps, and add-ons to a larger offer. My guide to selling digital downloads covers the options.

Kajabi Feature #6: Podcasts And Newsletters

Kajabi hosts podcasts and newsletters as products, so you can offer them free to build an audience or charge for them.

Podcasts. Kajabi generates an RSS feed that you submit to Apple Podcasts, Spotify, and other directories. You can import an existing show from its current feed. Only customers who bought a connected offer can hear a private podcast, and they can listen in the Kajabi app. Kajabi sets no episode limit, and each episode file can be up to 250MB.

Newsletters. You publish issues by email and on your site, schedule them in advance, and put premium posts behind a paid offer. Think of it as a lighter version of Substack that connects to your courses and memberships.

Where it falls short. Both are convenient but neither is best in class. Dedicated podcast hosts offer deeper analytics and monetization tools, which I compare in my roundup of podcast hosting platforms. Dedicated newsletter platforms go further on audience growth, with built-in referral programs and recommendation networks. Use Kajabi’s versions when the podcast or newsletter feeds your paid products.

Kajabi Feature #7: Website Builder

Kajabi’s website builder lets you launch a business website without dealing with hosting, plugins, or code.

It connects directly to your products, email, and checkout. If you’re used to WordPress, you know how much time goes into themes, plugins, and performance. With Kajabi, you start from a mobile-friendly template and edit colors, fonts, and layouts in a visual editor.

Every plan includes a custom domain. You also get a blog and basic SEO settings for titles, descriptions, URLs, and image alt text.

Where it falls short. You get less design freedom than WordPress or Webflow offer, and editing the code behind your site needs the Pro plan. Basic also shows a “Powered by Kajabi” footer. Kajabi’s SEO tools cover the basics and stop there. If organic search is your main growth channel, I’d keep a WordPress site for content and use Kajabi for products and checkout.

Kajabi Feature #8: Funnels, Landing Pages, And Automations

A sales funnel turns visitors into leads and leads into customers through a planned series of steps. Kajabi builds the landing page, the emails, the checkout, and the offer in one place, and every plan includes unlimited funnels and landing pages.

Kajabi’s funnel templates cover lead generation, product launches, and webinar sign-ups. Each one comes with pages, an email sequence, and placeholder copy, so you fill in your details and launch.

Automations connect those pieces to what people do. For example, when someone finishes a module, Kajabi can send the next email, grant access to a bonus, or add a tag. Advanced automations, which add conditional filters, start on Growth.

Where it falls short. Kajabi suits simple funnels well. It offers less than a dedicated funnel builder for split testing, complex branching, and detailed funnel analytics, which I cover in Kajabi vs ClickFunnels. And because conditional automations sit on Growth, the automation you see in Kajabi’s marketing is partly out of reach on Basic.

Kajabi’s site also lists an Amplify Ad Network among its marketing products. It gives few details, so I’ve left it out of this review for now. To learn more about funnels, read our post on how to use Kajabi Funnels.

Kajabi Feature #9: Email Marketing

Email marketing is Kajabi’s clearest advantage over course platforms like Thinkific, Teachable, and Podia.

Kajabi’s email reaches your whole contact list, including leads who haven’t bought anything. That lets you nurture a prospect from a free download to a purchase without a second tool.

You can send broadcasts or build sequences triggered by behavior, such as a welcome series, an abandoned cart reminder, or a post-purchase follow-up.

• Visual editor: Start from a template and edit colors, fonts, and content with a live preview.
• Unlimited sends: Kajabi sets no send limit and doesn’t charge per email.
• Sequences: Send a series based on purchases, sign-ups, and engagement.
• Segmentation: Tag and segment contacts based on their actions.
• Shared inbox: Read email replies, comments, and direct messages in one place.

Where it falls short. Kajabi limits contacts instead of sends. Basic includes 2,500 contacts, and a growing list pushes you to Growth or a paid add-on. A dedicated email platform also gives you deeper segmentation, testing, and deliverability controls. If email is the engine of your business and you already use one of the leading email marketing platforms well, Kajabi’s email is a step sideways at best.

For most online education businesses starting fresh, it’s more than enough. My guide to email sequences shows what to build first.

Kajabi Feature #10: Payments And Checkout

Kajabi Payments processes transactions, manages subscriptions, and issues refunds inside the platform.

• Payment methods: Major cards, Apple Pay, Google Pay, and buy now, pay later options, depending on your region.
• Pricing models: One-time payments, subscriptions, and payment plans.
• Checkout tools: Coupons, order bumps, and upsells.
• Sales tax: Kajabi can calculate and collect tax at checkout.
• Affiliates: Run your own affiliate program from Growth.

Checkout pages sit on your own site, so buyers never leave your brand to pay.

Where it falls short. Three points deserve attention. Kajabi collects sales tax, but filing and remitting stay your responsibility, where Teachable handles them for you. Kajabi Payments isn’t available in every country. And if it is available where you operate and you prefer Stripe, you pay the outside processor fee I described in the pricing section. Checkout customization is also more limited than a dedicated cart tool.

Kajabi Feature #11: AI Tools (Cofounder, Kajabi MCP, And Expert Agents)

Kajabi has replaced its earlier AI writing tools with a set of AI products that work across your account. This is where the platform has changed most in the past year.

Cofounder. Cofounder is an AI assistant inside Kajabi. It asks you questions about your expertise, suggests offers, drafts emails, landing pages, and sales copy, and recommends pricing and bundles. It draws on your products, audience, and history in Kajabi, so its answers refer to your business. Kajabi says it doesn’t use your content to train the underlying models.

Cofounder comes with every plan, and Kajabi adds that future limits may apply.

Kajabi MCP. This connects your Kajabi account to Claude, ChatGPT, and other AI tools that support the MCP standard. You describe what you want in the AI tool, and it builds pages, emails, offers, and course content in your account. For example, you could ask it to create a discount offer, draft the announcement email, and update the landing page.

Everything it writes arrives as a draft, and you publish from Kajabi. You choose which permissions to grant, and it can’t process payments or send live email blasts. Kajabi MCP also comes with every plan.

Expert Agents. These are customer-facing AI assistants trained on your Kajabi content. A Sales Agent answers buyer questions on your offer pages, and a Teaching Assistant answers student questions inside a course. Conversations land in your shared inbox so you can take over. Kajabi’s pricing page lists Expert Agents as coming soon on all plans, so treat this as a preview.

Transcripts and translations. Kajabi generates transcripts and translations for your videos automatically on every plan.

Where it falls short. Your AI allowance depends on your plan. Basic includes no monthly AI credits, Growth includes 500, and Pro includes 1,000, with 500 more available for $15 a month. Kajabi’s pricing page doesn’t spell out which actions use credits, so check that during your trial if you plan to rely on AI.

I’d also treat AI-written copy as a first draft. In my experience, your audience buys your judgment and your voice, and generic copy weakens both. For a wider view of what these tools can and can’t do, see my guide to AI tools for content creators and our article on Kajabi AI.

Kajabi Feature #12: Mobile App

Every plan includes the Kajabi app for your customers on iPhone and Android. They can take courses, join your community, and listen to private podcasts there.

Your own branded app, listed in the App Store under your name, comes with the Pro plan. Kajabi values it at $199 a month.

Where it falls short. In the standard app, your customers open a Kajabi-branded app and find you inside it. That’s fine for most businesses. If your brand needs its own icon on a customer’s phone, budget for Pro. Learn more in our article on Kajabi’s mobile app.

Kajabi Pros & Cons | Comparison Of Strengths vs. Weaknesses

Pros	Cons
One login for products, website, email, funnels, and checkout	Prices rose in January 2026, and the cheapest plan left the public pricing page
No revenue share on any plan	Up to 2% extra if you use an outside payment processor where Kajabi Payments is available
Email reaches leads as well as customers, with unlimited sends	Contact caps push growing lists to higher plans or paid add-ons
Evergreen and cohort courses on one platform	Cohort courses, affiliates, and advanced automations need Growth
Built-in coaching video, scheduling, and client portals	A dedicated coaching tool costs less if coaching is all you sell
Cofounder and Kajabi MCP included on every plan	No monthly AI credits on Basic, and Expert Agents haven’t shipped yet
Customer mobile app on every plan	Your own branded app needs Pro
Team seats included, with no per-seat pricing	Your whole business depends on one vendor, and moving away takes real work

Wrapping Up | Is Kajabi Worth It?

Kajabi has moved from a course platform to a full business system for people who sell their expertise. The tools work together well, and you can run them without technical skills.

The price reflects that scope. Whether it’s justified depends on how much of the system you’ll use.

• You have an audience and several offers. Choose Kajabi Growth. You’ll use the automations, affiliates, and cohort courses, and you’ll replace several subscriptions.
• You have steady revenue and five products or fewer. Kajabi Basic works, as long as you can live without affiliates and cohort courses.
• You run more than one brand or want your own app. Kajabi Pro is built for that.
• You’re launching your first course. Start with Thinkific or Teachable and revisit Kajabi when you have sales and a list.
• You already pay for email and a website you like. Add a course platform to that stack. Kajabi would duplicate it.
• Community is your product. Compare Skool and Circle first.

Overall, I recommend Kajabi to established coaches, consultants, and course creators who want one system for marketing, sales, and delivery and will use most of it. For course or membership delivery alone, Thinkific is the better choice in my opinion. My comparisons of Kajabi vs Thinkific, Kajabi vs Teachable, and Podia vs Kajabi go deeper on each.

If you’re close to deciding, take the 30-day trial and build one real offer from landing page to checkout. Count the tools it would replace and the features you’d leave untouched. Our free creator tools can help you run the numbers.

Frequently Asked Questions (FAQs)

Is Kajabi worth it for beginners?

Usually not yet. Kajabi suits businesses with an audience or steady revenue. If you haven’t made a sale, a cheaper platform like Thinkific or Teachable lets you validate your idea first. Move to Kajabi when you need email, funnels, and a website in one system.

Does Kajabi take a percentage of my sales?

No. Kajabi takes no revenue share on any plan, and you pay card processing fees through Kajabi Payments. If Kajabi Payments is available in your region and you use another processor such as Stripe, Kajabi adds a fee of 2%, 1%, or 0.5% depending on your plan. That fee doesn’t apply to PayPal.

Does Kajabi have a free plan?

No. Kajabi offers a 14-day free trial on its site and a 30-day money-back guarantee on every plan. Some partner links, including ours, extend the trial to 30 days.

Can I connect a custom domain to Kajabi?

Yes. Every Kajabi plan lets you connect your own domain name to your website and landing pages.

Does Kajabi collect and file sales tax or VAT?

Kajabi can calculate and collect tax at checkout. Filing and remitting that tax remains your responsibility, so many sellers pair Kajabi with an accountant or a tax tool.

Does Kajabi support SCORM?

No. Kajabi courses aren’t SCORM or xAPI compliant. If you sell corporate training that needs compliance tracking, choose an LMS or a platform like LearnWorlds.

What happens when I reach a Kajabi plan limit?

Kajabi notifies you, and you can add capacity or move to the next plan. Additional contacts come in blocks of 25,000 for $125 a month.

Can I sell a bundle that includes a course, a community, and coaching?

Yes. A single Kajabi offer can include several products, so one purchase or subscription can grant access to a course, a community, and a coaching program together.

Can I migrate from Thinkific, Teachable, or Podia to Kajabi?

Yes. You can import contacts and rebuild your products in Kajabi. Expect to re-upload content and recreate offers and automations. Subscribers usually need to sign up again, so plan the move between launches.

Can I use Kajabi with ChatGPT or Claude?

Yes. Kajabi MCP connects your account to Claude, ChatGPT, and other AI tools that support MCP. The AI tool can build pages, emails, and offers as drafts, and you review and publish them in Kajabi. It’s included on every plan.

Does Kajabi have a mobile app?

Yes. Every plan includes the Kajabi app for your customers on iPhone and Android. Your own branded app in the App Store comes with the Pro plan.

Can I use Kajabi with Shopify for physical products?

Yes. Kajabi focuses on digital products, so many sellers use Kajabi for courses and memberships and Shopify for inventory, shipping, and physical checkout.

Jeff Cobb, Founder of Learning Revolution

Jeff Cobb is an expert in online education and the business of adult lifelong learning. Over the past 20+ years he has built a thriving career based on that expertise – as an entrepreneur, a consultant, an author, and a speaker. Learning Revolution is a place where Jeff curates tips, insights, and resources to help you build a thriving expertise-based business. Learn more about Jeff Cobb here.