If you are looking for some direction around how you can use YouTube to grow your coaching business, you’ve come to the right place.
This guide is for any life coach who loves the whole idea of video and wants to use YouTube to bring in more clients to their business.
In it, you’ll discover several high-level strategies, as well as takeaways and tips on using YouTube to build and grow your life coaching practice. We’ve even included some examples of famous coaches who have gone from nothing to making six figures using YouTube over the last few years.
By following the steps outlined in this guide, you’ll learn how to build a YouTube channel that consistently brings new leads and clients into your business, and at the same time expands your impact and allows you to help more people.
Without further ado, let’s get started.
Why Is YouTube Important for Life Coaches?
When considering YouTube for their business, life coaches often have two questions: “Is YouTube still relevant?”, and “Is it right for me?”
The answers to these two questions clarify why YouTube is important for coaches.
To answer the first question: Yes. YouTube is still relevant, even in today’s landscape where lots of platforms are changing and the way people are consuming content is changing.
YouTube is the second-largest social media platform, surpassed only by Facebook. It’s also the second-largest search engine next to Google.
Note: Although technically a social media platform, YouTube is in a very different space compared to platforms like Instagram and TikTok. It doesn’t have quite the same characteristics which makes it less of a social platform or place to build a community around your coaching product, and more of a search engine like Google.
YouTube is incredibly active, offering opportunities for massive growth in any industry or niche.
It continues to grow year after year, and recent statistics show that the platform is set to have over 1.15 billion users by 2029. This means it’s going to be relevant for a long time to come.
To answer the second question: YouTube is the perfect platform for you as a coach.
Talking is the main way you sell yourself. It’s how you share your knowledge and experience with others.
YouTube’s nature as a topic-based platform helps you amplify that strength of yours by putting what you know in a video – an incredibly powerful medium for creating connections, building trust, and driving sales.
You can then share your videos online on the world’s biggest video-sharing platform where millions of users are actively seeking the advice that you provide – all you have to do is show up for them at the right time.
This makes it easy for viewers to find you, get a sense of your coaching style, and understand what it’s like working with you.
As the go-to social platform for sharing long-form video content for life coaches, YouTube is perfect for growing your business.
Benefits of Using YouTube For Your Coaching Business
If you’re still unsure whether or not YouTube is the right platform for you, here are a few additional benefits of using the platform to grow your coaching business.
- YouTube Works Well With a Small Audience: If you’re just getting started as a coach, and don’t have a huge following yet, you can still make money on YouTube by focusing on ideal clients, relevant content, and a high-converting funnel. There are many top life coaches on YouTube with very small (yet lucrative) followings.
- YouTube Allows You to Leverage Your Time: Content has a longer shelf life on YouTube compared to other social platforms like Instagram and Facebook. As such, your effort into putting that content out is going a lot farther which gives you massive leverage in your online marketing.
- YouTube Lets You Win On Google, As Well: Since Google owns YouTube, they’ll list your videos on Google search results which gives your life coaching business even more exposure online.
- YouTube Helps You Showcase Your Expertise 24/7: Having videos on YouTube enables you to share your expertise on your channel around the clock. It’s almost like cloning yourself and having all those other versions of you work non-stop to bring new eyes to your content and sell your products.
- YouTube Gives You An Edge Over Competitors: Your YouTube videos are a living, breathing portfolio that gives you an edge over your competitors by allowing ideal clients to find and engage with your content, learn your coaching style, and receive offers even when you’re not online.
As you can see, a YouTube channel can be a massive source of leverage for your business by helping you amplify your strengths and simplify online marketing. If you’ve been operating solely from your online coaching platform, now is the time to add this powerful medium to your marketing strategy.
With that said, let’s dive into the step-by-step process you can use to grow your coaching business.
Make sure to also check out our roundup of 23+ Best YouTube Tools to Grow and Monetize Your Channel.
How to Use YouTube To Find Clients and Grow Your Life Coaching Business
1. Create and Brand Your YouTube Channel
As previously stated, YouTube is a great platform to boost brand awareness, generate leads, and attract clients with organic content.
But how exactly do you go about doing that?
The first step is to create your own YouTube channel and set it up to be a solid platform from which you can start marketing your business and promoting your brand.
Setting Up Your Channel
This stage is really simple. Head on over to YouTube.com, sign in with your Google Account, click your profile picture, and select “Create a Channel”. Then, follow the straightforward instructions on YouTube.
In terms of setting up your new channel, all you need at the start is a header image, general channel description, and channel name, and you’re done.
Choose a channel name that relates to you and your brand. Take the time to look through the channels of other life coaches in your niche to get inspiration from their channel names.
Branding Your Channel
Branding isn’t just a term for big companies with big budgets. It’s possible for you as a life coach on YouTube to have a clearly defined brand and brand voice.
Your branding makes it so that people can recognize you. It makes it easier for viewers to identify your content which can help increase your subscriptions.
Everything you create on social media should be aligned with your branding.
In addition to choosing a channel name that relates to your brand, here are a few other things you can do to build a strong brand on YouTube:
- Use a stylized channel banner
- Create a channel trailer
- Design consistent, custom thumbnails
- Use the same profile pictures across social media
- Organize your content into playlists
- Use a video bumper with your name and/or logo
- Create custom intro graphics and end credit designs for your videos
Craft your YouTube channel to mirror your life coaching approach, personalizing backgrounds, music, and discussion topics to authentically represent your style.
The example below is of Robin Sharma’s YouTube channel to give you a better idea of what a branded channel looks like:
Getting the Right Equipment
Creating YouTube videos obviously requires certain equipment. However, most people put obstacles in their way that don’t need to be there by trying to get the best equipment before they even create their first YouTube video.
If you don’t have money for the equipment right now, then it means you have to put your dream on hold.
Keep it simple to start with.
You only need a simple setup with the most basic equipment such as your phone or a webcam with good resolution, and a well-lit room.
No need to worry about things like microphones, ring lights, or other video recording equipment at this stage. You don’t even need to worry about editing your videos. It’s possible to publish completely unedited videos. Just make sure you have a quiet room in which to record your content.
When your YouTube channel starts bringing in some money, you can upgrade to higher-quality equipment.
This is also when you might start considering getting a set of editing tools and other tech to take your YouTube videos to the next level.
2. Create a Content Plan
Once your channel is set up, now comes the fun part: creating your YouTube videos, right?
Wrong. Many YouTube creators make this mistake when starting out, and then wonder why their channels don’t perform well.
It’s important to understand that posting is not marketing. You need to be strategic about your content on YouTube to get the best results – and it starts with a content plan.
A YouTube content plan is simply deciding the type of content you want to share on your channel.
It helps you be intentional about your content creation on YouTube so you can focus only on the type of content that’s worth creating. This way, you maximize the ROI from your efforts.
To come up with the best content plan for YouTube, consider the following:
Where Does YouTube Fit Into Your Content Marketing?
Do you already have a content marketing strategy, and are simply looking for ways to include YouTube as part of it?
Or maybe you have no content strategy yet, and want to create one with YouTube as the main focus?
Your answer will help you determine where YouTube fits into your overarching content marketing strategy so you can develop a content plan that provides a positive ROI for your efforts.
If you haven’t begun creating content on other platforms, you’ll need to make this plan broader than just YouTube.
While crafting your content plan, you’ll have to think about it in a multidimensional way to include the content you’re creating on other platforms as well.
How Often Do You Want To Post On YouTube?
As part of the content plan, you must decide on your video posting schedule. That is, how often you want to be creating YouTube content.
Once a week is a schedule that is doable for most beginners. If you feel like it’s too much, then you might try twice a month.
It’s a good idea to release videos on a specific schedule. Being consistent on the platform is a game-changer strategy that will reward you with more views from the YouTube algorithm. It shows that your channel is active and involved, and this leads to better visibility and increased opportunities for growth.
What Results Do You Want To Achieve With Your Content?
There are three objectives of social media marketing for your coaching business:
- Lead generation (attraction)
- Lead nurture (connection)
- Lead conversion (sales)
If you don’t have these, then your business is broken and you’re just creating content for the sake of content. This guarantees that you’ll be running on the content creation hamster wheel forever, and you and your business deserve more than that.
Leading with these three objectives in every piece of content will boost your brand awareness and loyalty. It will get more eyes on your business and more sales in your bank account.
Pro Tip: Download a free YouTube Content Plan Template like this one from Smartsheet.
It’s all too easy to throw any type of content onto your YouTube content plan, but as a beginner, you need to be strategic in coming up with topics that attract your ideal clients.
When adding content to your plan, make sure each piece is worth the time it takes to produce.
A well-designed content plan will give you the edge over many other life coaches on YouTube who have a spray-and-pray approach to social media marketing.
You’ll be able to focus on activities with high leverage that will help you produce massive benefits compared to the time, effort, and resources you put into your content creation process.
The next step is to determine which type of content to create for your YouTube channel.
3. Be Strategic About Your Content Creation
As previously stated, you need attraction, connection, and sales-based content to be able to get clients to your business. Each piece of content you create should fall within at least one of those areas.
It should be reverse-engineering whatever it is you have to sell (whether it’s your coaching program, online course, or other digital products) and how that particular piece of content can help you generate, nurture, or convert your audience.
The best content leads to all three outcomes, and together, your videos will work in synergy to attract clients, build a connection with them, and sell them your life coaching services.
As you create your YouTube content plan, you also want to think about how the content relates to your niche, freebies, coaching offers, and any other sales systems you have in place.
For instance, you might have a post where you’re telling a story about a strategy that you used to stop procrastination that changed your own life and helped you to make more money in your business.
Then you can tell your viewers to “click the link below” to get access to a PDF detailing the simple steps you took.
The strong call to action in that piece of content will likely generate leads because they can click through that call to action and they can join your email list which you can then use to nurture them and bring them toward purchasing your coaching products and services.
Even those who don’t sign up will leave with the knowledge that you’re offering a way for them to solve their problem and get the results they want. You’re nurturing them before you’ve even obtained the lead.
Following this strategy will help you build a foundation in your life coaching business that helps to create something sustainable that has more longevity.
In the future, it’s more likely to lead to those spontaneous client inquiries and conversions that come when you have content like this out there in the world that’s working hard for you long after you published it.
Here are some ideas to help you choose which content to start with so you can see results faster.
Start With What They Are Struggling With
You may have dozens, hundreds, or even thousands of topic ideas for your channel, but we would recommend that you start with your ideal client’s core desires, questions, problems, frustrations, and challenges.
Once you know their biggest pain points, you have a starting point for your content creation.
These are the topics that you want to start creating to answer their questions and solve the problems because then they will want to work with you.
So, to choose the content that’s worth creating, first, you must figure out what the biggest issues are for your target clients and then match that up with your skills and experience, putting those two together and creating engaging content around them.
Create a List of Things You’ve Mastered
You can also create a list of all the different things that you have mastered as a life coach. This not only makes it easier for you to create content on those topics that you already know so much about, but it’s also a great confidence boost for new coaches who are just starting out on YouTube.
For example, you may be feeling apprehensive about creating videos on YouTube, but when you look at all the things that you can do, it’s easier to imagine yourself adding one more thing to that list.
3. Use Keyword Research and Competitive Analysis Tools
Use tools like SEMRush and AHrefs to research the questions your audience is asking on Google and YouTube and help you come up with engaging content ideas.
You’ll be able to see the level of interest and competition for each topic by checking the Search Volume and Keyword Density metrics.
You can also use free tools like Google’s Keyword Planner to dive deep and research topics in your niche so you can create valuable content that ranks on YouTube.
4. Record Your Videos
With your content plan in place, you’re now ready to create content that converts into cash flow and build a raving audience for your life-coaching business
Time to sit down and bash out the videos.
But what if I’ve never done video before?
Creating videos is scary for a lot of people, and there’s a bit of a learning curve that comes with creating video content on YouTube. However, by following the steps listed here, you’ll be posting your first video in no time.
Depending on your confidence levels with video, you may need to do a few practice runs before recording your first video.
Learn more about some of the best AI video tools to help you on your video creation journey.
You can start by recording some videos and not sharing them anywhere yet. Just watch them back and get used to the process.
Another great tip is to find certain people you trust that you can share the video with, whether it’s friends, colleagues, or someone in a group, forum, or mastermind that you’re part of.
Ask them to watch the video and give you feedback to help you improve your videos and boost your confidence.
Remember, your video doesn’t have to be perfect, ever – and certainly not at the start.
You don’t have to be the best life coach – you just have to get started. Getting started is more important than being perfect so just show up and take action. Accept where you are, get started, and you’ll slowly build your confidence.
Here are some tips to help you create client-capturing content on YouTube:
YouTube Content Creation Tips
- Create Compelling Titles: Your content plan helps you come up with the topics you’re going to cover, and maybe a few titles, but you need to spend time on coming up with compelling video titles that are optimized to capture your ideal clients on YouTube.
- Length Matters: Although you have more of a likelihood of going viral with shorter content, such as YouTube Shorts, it can potentially hurt your channel, rather than help it. Longer content is more sustainable which works great for life coaches.
- Identify Your Hook: To create high retention with your viewers, you must have a “hook” within the first 30 seconds of your video to draw them in and make them want to stay to the end of your video.
- Offer Sequential Steps: This is the meat of the content, where you outline the steps or strategy in a way that’s easy for viewers to follow to achieve the outcome promised in your video title.
- Add a Call To Action: In each of your videos, you can add an engagement CTA (e.g. asking people to comment during the video), or a conversion CTA (telling them the next step, such as signing up for your email newsletter).
When people spend longer on your videos and engage with your content/CTA, it signals to the YouTube algorithm that your content is relevant to the topic and this leads to your videos being ranked higher.
This is how you can effectively share your message with the world even as a beginner.
5. Publish and Share Your Videos
Once you’ve created your videos, it’s time to publish and share them with the world. As with all the other processes involved in YouTube content creation, the platform has in-depth guides and tutorials to walk you through the entire process.
All YouTube requires you to do before publishing your content is to add a video description, as well as chapters and tags if you want to use them.
Note: You don’t have to worry about adding things like tags, categories, and timestamps at the very beginning. Some creators start adding these things a few dozen videos in. For now, you can simply focus on getting your first few videos out there.
When you’ve finished adding the finishing touches to your video, you can either schedule it in advance or publish it right away.
Share Your Video With The World
Once you hit publish, your video is available to a global audience. However, since the primary way for videos to be found on YouTube is through the search algorithm, it can take time for your channel to get picked up.
So don’t be disheartened if you don’t see a lot of views on your video right away. As long as you continue to provide consistent value, more and more people will discover your content over time.
The good news is that there is something you can do to encourage views and help your video gain traction in the beginning.
Share the video in as many places as possible.
For example, you can share your video on other social media channels like Facebook or LinkedIn, or send it to your email list if you already have one.
Anywhere where you have an existing audience – share the heck out of it and ask your friends, family, and colleagues to do the same.
Tips to Optimize Videos For YouTube Search
When it comes to ranking your YouTube videos, learning how to leverage YouTube SEO gives you the best chance to get more views, subscribers, and clients for your coaching business.
YouTube SEO relates to the attraction side of your content. If you can’t rank your videos, they won’t be found and watched by your target audience.
As a beginner, you may find it hard to keep up with all the SEO best practices for YouTube videos, but you can use these tips and tricks to help you rank faster and higher.
- Rename your video files before uploading them to YouTube. Before you even upload your video file to YouTube, make sure to rename it to something that contains your keyword. YouTube can read video file names and code when uploading and that helps the algorithm determine the relevancy of your video to the target keyword.
- Include your target keyword when naming your YouTube video file. There’s a higher chance of viewers clicking on your video if the title closely matches what they are searching for, so be sure to insert the keyword naturally in your video title.
- Be intentional about your video thumbnails. The packaging of your video, that is, the title and thumbnail are perhaps the most important aspects of your video because if no one clicks on the thumbnail, then they won’t see the content. It’s worth taking the time necessary to add custom thumbnails to create the best package for your content.
- Add closed captions and subtitles. Adding subtitles and captions to your videos can enhance your YouTube search optimization by highlighting all the important keywords in your content.
- Include Cards and End Screens. Cards are pre-formatted notifications that you can use to promote your brand and other content on your YouTube channel. End screens are similar to cards, but they’re only displayed at the end of a video and offer more details. Both these elements help to boost your channel’s viewership.
Once you put these basic YouTube SEO strategies into effect, you’ll start to see some traction.
If not, then you are probably not picking the proper keywords. Keep in mind that YouTube is a keyword-based platform. So, if you stray from your topic, your content won’t get you the results you want.
Life coaching is a very competitive arena, which is why it’s important to niche down to be successful. The more niche you become in your topic, the easier it will be for YouTube’s algorithm to show your content to the right audience.
The Final Step: Rinse and Repeat
Consistency is the secret to mastering YouTube.
It’s what will fuel your success on the platform – and there’s no magic bullet when it comes to consistency.
It’s merely about patience, determination, and faith.
- Patience because you understand that it takes a while for your videos to see results;
- Determination because you are willing to do whatever it takes and pay the price for success; and
- Faith that your efforts will pay off in time as long as you show up consistently and do the right things.
You can release one video a week or one video every other week, but if you do it consistently, you’ll start to see the results.
If you can post more than once a week, that’s even better. The more content you upload, the faster you’ll grow on YouTube.
Tips To Stay Consistent As a YouTube Creator
Here are a few tips to help you maintain a consistent posting schedule on YouTube.
1. Set Input Goals
The best strategy for consistency is to set input goals. These are goals that are within your control.
As a YouTube creator, it’s not up to you how many views your video gets or when you hit 1,000 subscribers.
Of course, there are things you can do to help things along, but ultimately it is the algorithm that decides where to rank your content.
What is within your control is whether or not you can show up every week and share content that engages and adds value to your target audience.
2. Use Batching
Trying to create a single video each week is a recipe for burnout. Use the batching technique to record a few videos together to save time and optimize your efforts.
Once you’ve come up with a content plan for the year, you can then plan your content, roughly a quarter at a time.
Batching is very important because as a YouTube creator, you’ll have to create lots of content and you don’t want to exhaust yourself. After all, this is just one of the many hats you wear as a business owner.
Also, when you create your content in batches, it makes it easier for you to get a sense of whether or not the content is strategic in multiple different ways that are going to help you attract, retain, and convert clients, as we discussed earlier.
For example, you might spend a bit of time setting up the background for your video, but you can maximize the time spent by recording multiple videos in one sitting. You can then go in and edit things out week by week if necessary, or if you are posting unedited videos, then you now have content for the upcoming weeks so you can focus on other things.
3. Repackage Your Videos
Another way to boost your video strategy on YouTube is to use video editing tools like Repurpose.io, Descript, and Gling.ai to repurpose your longer-form videos onto short-form videos for YouTube shorts and other platforms.
If you’ve put in so much effort to make a YouTube video, you might as well chop it up and get the most out of it across different social platforms.
For example, you can take your footage and turn it into LinkedIn and Instagram carousel content, Twitter content, and TikTok content.
Check out this post on our blog to see how you can use your YouTube content on TikTok to grow your coaching business.
You can also share the audio as a podcast and transform the video into a blog post using AI tools like Alwrite.ai or RightBlogger.com.
As you can see, with one piece of content, you can create multiple posts for all your social platforms saving you time and energy.
This is a simple plan that you can use as your core content marketing strategy, and one of the reasons it’s so powerful is that it gets each piece of content you create in front of as many people as possible.
Remember, the more time you spend in front of your customers, or the more touchpoints you have, the more likely they will be to commit to your coaching program from you by your signature coaching program into all the authors or some things
3. Leverage Yourself to Create Content at Scale
If you have other things going on, such as a full-time job or family obligations, you may find it hard to set aside time to create and post YouTube videos.
However, you can use the knowledge of experienced YouTube creators to leverage yourself to create YouTube content at scale.
Systemize the content creation process.
Most people think of content creation as a set of creative endeavors. However, as an online coach getting started on YouTube, creating your content isn’t so much a “creativity” thing as it is systems and processes.
You have to come up with the content idea, create the script, record the video, upload it, create the title and thumbnail, add the keywords and tags, and then share the video.
This system works, but it’s a recipe for burnout.
A better way is to systemize the entire content creation of your YouTube channel.
Create a process for everything, including:
- Idea generation
- Research
- Writing
- Filming
- Editing
- Publishing
- Repurposing
- Analytics
Initially, you may have to do all these things yourself, but over time, your content pipeline will evolve and you’ll be able to slowly start outsourcing some of the tasks, such as the research, writing, editing, and so on.
Examples of Life Coaches Using YouTube to Grow Their Businesses
Listed below are three of the best life coaches and personal development trainers from whom you can draw inspiration.
Each of them started their journey at the same place you are, and today, they are leaders in their respective niches with thousands of life coaching clients.
Marie Forleo
Marie Forleo, an American entrepreneur, founded Marie Forleo International. Her advice books “Everything is Figureoutable” and “Make Every Man Want You,” the life coach school and online business program B-School, the YouTube web series MarieTV, and the podcast “The Marie Forleo Podcast” have garnered her recognition for sharing personal growth and entrepreneurial insights.
Tony Robbins
Tony Robbins, a world-renowned life coach, entrepreneur, business coaching guru, and best-selling author, has impacted millions through his transformative seminars, coaching, and self-help books over his four-decade career.
He’s regarded as one of the most influential figures in the personal development and financial coaching business, empowering countless individuals to achieve their goals through teaching them growth and leadership skills.
Robin Sharma
Renowned for his influential books on personal development and transformation, life coach Robin Sharma’s influential approach, intertwining leadership with self-mastery and emotional growth has positively impacted millions globally, including top organizations and individuals seeking profound transformation.
His most popular books include “The Monk Who Sold His Ferrari” series, “The 5 AM Club,” and “Megaliving!: 30 Days to a Perfect Life,” which have inspired readers worldwide to transform their lives.
Conclusion: YouTube is a No-Brainer for Growing Your Life Coaching Business
Creating an online marketing strategy that includes YouTube is one of the best decisions you can make for your coaching business.
After all, this isn’t a hobby, it’s your business. Even if life coaching comes naturally to you, you still need to be able to sell yourself to clients and convince them to pay you for your services.
When used correctly, YouTube can help you quickly and effectively achieve this objective.
This guide has outlined everything you need to know about marketing your life coaching business on YouTube. Now, you’re ready to create a strong foundation that enhances how you show up and market your business so you can make a significant impact in the life coaching realm.
Over to you. Have you tried using YouTube to market your life coaching services? If so, what has your experience been? Share your thoughts in the comments below!
FAQ:
How do I know if YouTube is right for me?
If you’re wondering whether YouTube is the right platform for you as an online coach, the answer is probably yes. Video is a powerful medium that can help coaches showcase their knowledge, expertise, and coaching techniques to a global audience.
It’s the perfect channel to help you attract and engage your target clients and maintain connections around the clock – all of which are essential to building a successful life coaching business.
Is YouTube still relevant?
As the second most popular social media platform after Facebook, with 2.56 billion monthly active users, YouTube presents immense growth opportunities across all niches and industries. This incredibly active platform remains the go-to destination for sharing long-form video content, offering a vast potential audience.
How can I market myself as a life coach?
There are dozens of effective strategies you can use to get paying clients as a certified life coach. Some of the most commonly used proven strategies for coaches include blogging and SEO, social media marketing (including YouTube), email marketing, paid ads, and networking events. You can also use offline marketing strategies to get more people aware of your business.
Can I make money with ads on YouTube as a life coach?
It’s possible to make money with ads on YouTube, but most coaches use the platform as part of their client attraction strategy. They don’t approach the business the same way as influencers do, or other people who are going to benefit from getting paid for serving ads in their content.
They are there to build their businesses so ads may not be the best option for you as a business owner who wants to build their audience and connect with their ideal client.
What is the best way to monetize life coaching?
A great way to maximize your earnings as a life coach is to expand your service offerings. In addition to individual coaching sessions, you can also offer things like collaborative projects with other professionals, corporate workshops, and public speaking engagements. These can help you greatly increase your earnings as a life coach.
How much can life coaches make on YouTube?
The YouTube salary for a life coach varies according to the niche and experience level of the coach. According to Salary.com, coaches on YouTube earn between $79,127 and $96,766.
However, some life coaches report income of six and seven figures from their businesses online. Of course, many of them work on multiple channels, and not just YouTube, but it’s possible to grow a multiple six-figure income on the channel.
Can life coaches use YouTube for passive income?
YouTube can serve as a great source of passive income for life coaches. The reason for this is that you only have to create a video once, and it can then serve as an extension of you for months and years to come, bringing in an ever-growing number of leads and sales to your business.
You can use your YouTube video to link to products like online courses and merch which helps you bring in more income without taking up any of your time.
See Also:
- The Types Of Coaches Who Can Create Online Courses
- How YouTube Creators Can Use Pictory For AI Video Creation
- 10 Best YouTube Alternative Video Streaming Apps/Sites (2024)
- How To Live Stream On YouTube
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